Juventus Have Become The Latest Football Club To Drop A Streetwear Collection

By Brad Nash
17 January 2019
Juventus, Streetwear
Another step for football as it enters the world of fashion

While the NBA is awash with outlandish pre-game fits and the NFL boasts budding fashion icons like Odell Beckham Jr., Football still makes a very strong claim that it's the world's most fashionable sport overall.

The worlds of the beautiful game and the fashion scene regularly come into contact with each other, whether it's Jordan brand dropping a collab with PSG, or the likes of Louis Vuitton, Gosha Rubchinskiy and Off-White honouring the World Cup with new football-themed collections.

Juventus

The Old Lady's collection is modeled in the lookbook by club stalwarts Douglas Costa, Emre Can, and Federico Bernardeschi. You can check out all the looks below.

Juventus

A lot of Football teams have been pretty slow in making the most of this trend. Sure, as rappers and rock stars around the world demonstrate on a regular basis, a football jersey will always be a fashionable garment to rock in a street-style fit, but outside of this there's not much street 'cred in the vast majority of official footy merch.


Italian giants Juventus, home of Cristiano Ronaldo, are looking to change the game a little with their first ever streetwear collection. Dubbed the 'Icon' collection, it features a number of streetwear staples, from tracksuits to turtleneck sweaters and denim jackets, all themed with minimalist branding based off Juventus's new logo.

Juventus

The worlds of football and streetwear have become more and more close over the past couple of years, with examples like Nigeria's world cup collection becoming some of the most-sought-after statement fashion pieces of 2018.

Juventus

Streetwear icons like Patta and KITH also dropped football-themed collections in the last 12 months, and last year saw a huge shift in the design of official team merch from kit suppliers to deliver a more street-friendly, desirable formula for fans.

'80s and '90s inspired designs, inspired by some of the most iconic retro kits of recent decades, became commonplace, helping the sport re-emerge as one of the more influential forces in sport, fashion and pop culture across musical and cultural mediums.

Juventus

Prices for the collection start at around $78 AUD for a t-shirt, which is far from cheap for a piece of football merch, all the way up to around $300 for a knitted turtleneck jumper. Fans of the black and white can shop the collection at Juve's website.

Juventus

Juventus


Via GQ Australia