Mariano Di Vaio Is GQ’s Breakthrough Model

07 October 2019
Culture, Awards, GQ Men of The Year, GQ Awards, GQ Middle East, Mariano Di Vaio, GQ’s Breakthrough Model
From Fashion Influencer To Face Of The New Dolce & Gabbana Fragrance, Mariano Di Vaio Is Making Moves That Are Way Off Your Instagram Grid

From model, to blogger, to influencer, to actor to author. You could certainly say that Mariano Di Vaio is one of the hardest working guys being honoured at the GQ Men of the Year Awards.

“Hey, this is me,” he explains during the car ride home from his GQ Middle East shoot in Milan. “I’m proud of it all because it got me to this point right now.”


Blazer, shirt, trouser, prices on request, Dolce&Gabbana

This point right now is 6.1 million followers on Instagram, a thriving business, a book, a burgeoning acting career and a role as the face of K by Dolce & Gabbana.


Coat, shirt, trouser, shoes, prices on request, Dolce&Gabbana

“That was it for me,” he says of the campaign. “When they called I was like, really? You want me? It’s something I never thought would happen.” We weren’t quite so surprised. And not just because of the sharply angled Dolce looks, but in the positivity of his online presence. “I decided pretty early that people had enough life’s hardships. I wanted to show an ordinary guy enjoying life.”


Blazer, vest, trouser, prices on request, Dolce&Gabbana

What happens next is anyone’s guess – but for perhaps the first time in his life, he’s is looking to apply the brakes a little. The day after our conversation, Di Vaio’s wife, Eleonora, gave birth to their third child.


Cardigan, bow-tie, shirt, trouser, prices on request, Dolce&Gabbana

“My kids are growing up fast, and I don’t want to miss a thing, but I also know that I need to take advantage of my situation now. I really don’t know if anything will change any time soon, but I hope not. Life right now is kind of perfect.”

Follow the GQ Men of The Year awards as they happen on Instagram, Twitter and Facebook with the hashtag #GQawards and watch this space for the first on all the winners.

Photography: Francesco Brigida
Styling:  Keanoush Zargham

Grooming: Sandra Lovisco
Fashion assistant: Elena Avdeenko