A Treat For Mercedes-Benz Lovers

By Team GQ Middle East
28 November 2018
Mercedes-Benz, Middle East
Daimler AG
As Mercedes-Benz launches the third generation of its iconic CLS series, the Middle East prepares to embrace a status symbol that has evolved with the region

The Middle East has long had a fascination with Mercedes-Benz. In 1960s Beirut, the latest models would be seen in abundance on style-fast, culture-filled Hamra Street, while fast-forward a decade and, as the Gulf nations prospered, the presence of the latest Mercedes-Benz on the rapidly expanding roads of Abu Dhabi, Dubai and Kuwait City came to be seen as a reflection of the region’s progress and success.

Four decades on, and while the roads might have changed beyond recognition, the love affair with the brand is accelerating into even stronger territory – thanks to this month’s GCC launch of the new four-door coupé models, the Mercedes-Benz CLS 350 and CLS 53 4MATIC+.

It’s a powerful statement. All CLS models are equipped with new in-line four-cylinder and in-line six-cylinder engines, and like its predecessors, the new CLS exudes self-assured sportiness in exemplary style, offering impressive long-distance and acoustic comfort coupled with thrilling, unrivalled technology.

It’s no secret that the CLS has become something of a legend since its inception in 2003, and the third generation is clearly bang on the marque. Boasting raw CLS genes thanks to its arching waistline and flat side window lines, it’s also another example of the logical evolution of the "Sensual Purity" design idiom – Mercedes-Benz’s much-vaunted design philosophy – meaning that sharp edges and lines have been significantly reduced.

Mercedes CLS

“The new CLS is a design icon as the archetype of the four-door coupé,” says Gorden Wagener, Chief Design Officer Daimler AG. “In line with our design philosophy we have reduced its DNA in an extremely puristic way and at the same time emotionally charged it with elegant beauty.”

That elegant beauty translates to the interior, too, which echoes the sensual, flowing contours of the exterior. The high-grade choice of materials shows an exquisite level of finish, with the sporty, width-accentuated cockpit and colour combination creating an impression of generous spaciousness.

In the fully digital cockpit, drivers will be able to freely configure the information content according to their needs – including smartphone integration and wireless charging.

Mercedes CLS

Finally, the legend would not be complete without the classic Mercedes-Benz grille – one of the motoring world’s most recognisable sights – along with its iconic three-pointed star logo, representing motorisation over land, sea and air.

But while the design may have naturally evolved since Mercedes-Benz first came to the Middle East, the drive, however, remains peerless. We guess some things will never change.