Pharrell Williams
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Pharrell Gives Us A Cheeky Glimpse At His Latest Chanel Collaboration

By GQ Staff
03 March 2019
Pharrell talks fashion and feminism and already has us eagerly awaiting his upcoming partnership with Chanel

In fashion, there are those who are up to date with the trends, and then there are those who define them. Pharrell Williams ascribes to the latter as the beloved musician has had his finger on movements in the industry that have now come to define brands, their ethos, and the design process.

It was Williams who saw the need for greater diversity in fashion, who came to embrace gender-fluidity, who championed sustainability (for those not in the know, he established the company Bionic Yarn in 2010, which converts plastic recovered from the ocean into fibres for clothing), and who ultimately saw the fusion of streetwear and luxury.

 

Once known for his music, Pharrell has now made a name for himself as a businessman and creative, having been involved in a number of endeavours and fashion collaborations.

He first became associated with Adidas in 2014, releasing a spare collection of reworked Stan Smiths and the Superstar zip-up jacket. He’s since gone on to release more than a dozen collaborative projects and in the latest issue of GQ France, Pharrell has teased his latest with Chanel.

The Chanel x Pharrell pieces seen in the article include green and blue “Pharrell” iterations of Chanel’s signature round sunglasses, a white sweatshirt with “Chanel Pharrell” in red on the chest, a white shirt, a yellow hoodie with whimsical Chanel branding, a soft green tote bag, a blue slide bag possibly constructed from suede with a quilted panel, and finally, custom Chanel x Pharrell sneakers.

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The ’24 Hours with Pharrell’ video sees Pharrell discuss his style inspiration, as well as his experience creating the collection alongside legendary haute couture designer, Karl Lagerfeld.

The two have been working together for a while now, with Williams even making an unexpected appearance in the Chanel Metiers d’Arts show back in December. It was there that he channelled some serious deity vibes in an all-gold outfit that paired metallic trousers and boots with a knitted tunic and giant neckpiece.

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When describing his style, Pharrell said: “I don’t have style as much as I have tendencies. I find a silhouette that I like, that I’m inspired by…and that becomes my look for like, six to eight months…I’m a creature of habit, and I wear seemingly the same shit…until I’m inspired by something else and then I completely get rid of everything else.”

There are yet to be details of the collection’s release, but Pharrell has promised that it is “coming soon.” Until then, we’ll just be watching this video o repeat.


Via GQ Australia