A Pair Of Apple Sneakers Has Sold Online For More Than $16,000

28 March 2020
Sneaker, Apple, Menswear, Footwear, Heritage Auctions, Sneakers
Image: Courtesy of Heritage Auctions

Peak '90s

While just about everything great and terrible about '90s fashion can be found jointly in what the first generation of millionaire .com moguls wore at the time, no one piece of clothing can boast more '90s-ness than the short-lived Apple sneaker.

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First built as prototypes for Apple employees in the early '90s, they obviously drew on the most prolific training shoe styles of the time, and have such become a cult relic from the sneaker scene of that time.

So rare and sought after are pairs of the Apple sneaker now that one pair fetched nearly $30,000 USD at auction in late 2017, and they're now venerated in sneaker land alongside shoes like the Nike Air Mag. Now, another pair has surfaced at auction house Heritage in a more used condition but nonetheless selling for a smidgen over $16,400 earlier this week.

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The tech company's prototypical shoes tend to generate an online wave of nostalgia every time a pair surfaces, and in the midst of a nostalgic boom thats currently taking place in the world of high fashion, they've even caught the eye of some iconic designers as well. If a 2018 post from Versace sneaker VP Salehe Bembury was to be believed, these legendary pieces of tech (and sneaker) memorabilia could one day even be set to receive a high-fashion reboot, with Versace looking to enter the retro sneaker fold by introducing a pair of trainers that take a number of design cues from Apple's storied shoes.

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“A wise man once said nothing at all.”

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The shoes are slightly less chunky than Apple's original, looking something like a cross between Reebok's Club C 85 and Workout Plus Shoes instead - however they still retain the clean white leather upper and soles. Apple's original logo is embossed into the tongue and side window of the shoe.

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While this may seem like a relatively straightforward '90s nostalgia play, it also makes a lot of sense from a collectable angle. Old Apple memorabilia has skyrocketed in value over the last few years, particularly after the death of co-founder Steve Jobs. A trade sign, manufactured for use at industry shows in the company’s startup years, sold for $18,000USD in 2008, while one of Jobs' own famed turtlenecks sold for around $3,000 USD back in 2016.

If Versace choose one day to release these sneakers in a similarly limited fashion, they could themselves manifest into much sought-after collector items for Apple collectors as well as everyday sneakerheads.

We'll be sure to bring you more news on the potential drop as it surfaces. In more sneaker news, these are the best (and almost certainly, rarest) sneakers Supreme have ever put their name to.


Via GQ Australia