Adidas Is Pushing Both Gender And Environmental Boundaries With Its Stella McCartney-Designed Wimbledon Collection

By BRAD NASH
25 June 2019
Style, Tennis, Wimbledon
The first time both men and women will step out on to the grass of the King's Club in female-designed clothes

While Nike has made headlines with a series of eye-catching collaborations with the likes of Off-White for the tennis court, it's once again Adidas that will get the people talking at Wimbledon.

Fresh off the success that their Palace collaboration had at last year's tournament – where almost all of their best tennis players wore outfits co-designed by the London-based skate brand – Adidas will once again kit out their athletes in uniforms that push the boundaries.

This time, it's courtesy of Stella McCartney.

Adidas Is Pushing Both Gender And Environmental Boundaries With Its Stella McCartney-Designed Wimbledon Collection

The collaboration is another attempt by Adidas to push the boundaries of Wimbledon-ready tennis attire once more in a multitude of ways. Perhaps most significantly, the entire collection will be made of Parley ocean plastic, representing yet another move by Adidas to push forward the use of sustainable materials in their production processes.

The move also represents a bold move for the three stripes in pushing a brand predominantly marketed towards females towards the male sector. Stella McCartney's own line does, of course, have a male section. But this is the first time we've seen the logo of a female-led brand make its way onto the attire of both male and female athletes in such a public way, perhaps taking a bold step towards the establishment of gender-neutral attire on court.

It's also a rare instance where Adidas's long-time collaboration with Stella actually produces pieces intended for wear by male athletes.

Adidas Is Pushing Both Gender And Environmental Boundaries With Its Stella McCartney-Designed Wimbledon Collection

Design-wise, the collection is about as eye-catching as you'd expect from the legendary British designer. It's full of bright accents and, contrary to the retro vibes established by last year's Palace collection, has a much more post-modern air to it. The 14 piece collection, while sticking to the classic Wimbledon conventions, is cut extremely slim and has a sleek aesthetic.

Adidas Is Pushing Both Gender And Environmental Boundaries With Its Stella McCartney-Designed Wimbledon Collection

Tactically-placed venting and perforations are prominent for both aesthetic appeal and breathability, while the men's side also incorporates more modern details like zip collars on its traditional tennis shirt.

Adidas Is Pushing Both Gender And Environmental Boundaries With Its Stella McCartney-Designed Wimbledon Collection

Stella's own branding also features prominently throughout the entire collection – there's not a single instance of Adidas's own branding on there where Stella's name doesn't also feature prominently, and we suspect that's a deliberate move.

The Adidas x Stella McCartney Wimbledon collection is available now, and will be coming to Adidas's website and Mr Porter soon.

Adidas Is Pushing Both Gender And Environmental Boundaries With Its Stella McCartney-Designed Wimbledon Collection


Via GQ Australia