Alyx Designer Matthew Williams Wants You To Wear His New Nike Collab Outside
Since teaming up with Nike last year, designer Matthew Williams (the man behind the skyrocketing label Alyx) has carved out his own corner within the brand’s massive network of collaborators. His sneakers are maximalist and cutting-edge, and the apparel blends futuristic athleisurewear with high fashion. It's instantly recognizable as Williams' handiwork, the type of clothing that looks just as home on the runway (or Instagram) as on the training field. The latest collection from the two is almost here, and it's every bit as innovative (and plain cool-looking) as we've come to expect.
For the “Nike x MMW Series 003” collection, which is slated to drop early next month, the American-born designer sets his sights on the great outdoors. "For me, being outside is so important," says Williams. "Fresh air and sunlight are proven to be two of the greatest benefits to the health and well-being of humans." Building on that notion, there are oversized down parkas, water-repellent jackets, and shorts with built-in leggings. There are even Swoosh-adorned chest rigs (a Williams signature accessory beloved by avant-garde streetwear types) to round out the collection. Each garment was created to withstand the rigors of high-intensity interval training and with the idea of an outdoor workout in mind: think plenty of well-designed pockets and weather-friendly materials. And of course, no hyped Nike collection is complete without a sneaker drop. In this case, it's the Nike x MMW Joyride, a relatively pared-back version of Nike's newest impact-absorbing running shoe.
In some ways, the clothing and sneakers that Williams is designing feel to be filling the gap left by virtuoso designer Errolson Hugh. Hugh led Nike's ACG sub-label from 2014 to 2018, in the process taking it to new futuristic heights. (These days, after Hugh's departure, the sub-label skews brighter and more 1990s-inspired than monochromatic clothes from the future.) Nike x MMW is made for working out, yes, but it's also easy to imagine a Williams-designed parka paired with flowy wool trousers. And it's that double dip of fashion and function that makes him such a pitch-perfect fit for the Swoosh’s more fashion-oriented fans.