Anas Bukhash continues to make some big moves. The former managing partner of the Ahdaaf Sports Club, owner of boutique agency Bukhash Brothers, and overall social media power player, has long been associated with leading brands. And now the fashion-conscious businessman is introducing his own clothing label, born and produced right here in Dubai.
“You know the feeling you get when that t-shirt is just ‘you’? It gives you that certain swagger; that confidence to showcase to the world your real self. So I wanted to bring that out in every person. Everyone should have that subtle edge that represents who they are,” Bukhash told GQ about launching Buka, a unisex, high-end street fashion brand.
“We design fashion that defines the individual. Our style is clever and subtle, our attitude socially daring and our products simple and sophisticated. Buka represents your inner confidence, your belief in your ability to express your individuality,” explained the entrepreneur. “Buka is not a trend, it’s an attitude.”
Take a look at Buka’s Redback Capsule 01 below.