BAPE Just Won The Japanese Grand Prix And Now We’re Obsessed With Shark Hoodies
While Mercedes’ driver Valtteri Bottas may have technically won the Japanese Grand Prix on Sunday at Suzuka, our hearts were claimed by the visuals located just behind him as he was handed the trophy – namely the classic camo of BAPE and the world’s first podium takeover.
Coming hot on the heels of the Japanese streetwear brand’s second collaboration with F1 (the first one sold out in less than 36 hours), it includes t-shirts, sweaters and a quite outstanding shark hoodie. Add in the fact that this is their homeland Grand Prix and broadcast in 200 territories worldwide and you have one heck of a move.
In fact, when it comes to brand activations, we can’t think of a better way to slide into global conscious – jumping on the back of a high-profile global event and planting yourself in its very fabric (Note to self: pitch the folllowing: Prince Charles’ Coronation, brought to you by Supreme. The presidential inauguration speech featuring the Capitol Building newly wallpapered by Vetements).
While the day itself was a double win for Mercedes – Bottas taking the win and Mercedes storming their way to an impressive sixth Formula 1 Constructors World Championship title – you’re probably asking where all this leaves Lewis Hamilton?
OK, so he’s not too happy right now – the current world champion feels that two technical problems have cost him dear in the last couple of races – the fact of the matter is he’s achingly close to retaining his title. Win in Mexico on October 27, and pick up the bonus point for fastest lap, and be crowned champion, provided Bottas doesn’t finish in the top three. While Hamilton predicts that the title could actually go down to the wire, we can’t see any other outcome than another F1 title.
Somebody get that guy a shark hoodie, this one’s in the bag (and check out the rest of the collection below).