Burberry Are The Latest Luxury Fashion House To Release Face Masks
In a way, you could almost argue that the street style crowd beat COVID-19 to the punch when it came to normalising the use of the face mask in every day wear. Long before the pandemic hit, the fashionistas of cities like Paris, New York and Milan were regularly snapped in some array of fashion-forward PPE, whether as a simple act of accessorising, or in some particularly earnest attempt at practising good hygiene in those often crowded areas.
As such, coming across stylish face masks now that PPE is mandatory in many parts of the world isn't a particularly difficult thing. There are more fast fashion companies, streetwear labels, social enterprises and corner shops all selling them than ever before. Which it's why it's surprising that more well-known fashion brands haven't jumped on to the trend.
Now though, the first luxury fashion house to fire the starting pistol since the pandemic began has arrived in the form of Burberry, who overnight unveiled its first COVID-born Face Mask collection, adorned in the British house's signature check monogram. According to a statement from the brand, they'll be sustainably produced from excess archival cotton fabric, and enhanced with an antimicrobial technology to provide Particle Filtration Efficiency (PFE) and re-usability.
While they're the most high-end brand to launch a mask so far, it's not the first major fashion label to infuse a mask with its signature style. Ralph Lauren made waves last week, releasing a Polo-inspired face mask range made from the brand's signature shirting fabric. Not to be out-done, they're also working on a tech-laden polyester mask for sporting use.
Meanwhile, Virgil Abloh's Off-White, kings of industrial streetwear style, has been making face masks for years.
In the case of both Burberry and Ralph Lauren, the masks also come available to help a good cause. Burberry will donate 20% of all mask sales (which is appropriate given their $100+ price) to its foundation's Covid-19 relief fund. Ralph Lauran are comitting 50% of the profits made from selling the masks to the WHO.
Neither Burberry nor Ralph Lauren's masks have been confirmed for Australian releases yet, but you can keep tabs on them by visiting their respective websites. Off-White masks are available now.