Colmar's Latest Designer Collaboration Is With White Mountaineering

21 January 2020
Style, Fashion, Colmar, White Mountaineering, Collaboration, Paris Fashion Week, AW20
Presented during Paris Fashion Week and following on from a Hood By Air hook-up

Paris Fashion Week has wrapped, spelling the end of fashion month (it's been going on since 4 January) and the return of the fashion pack to their desks for another six months. That said, there was plenty to talk about at the Autumn/Winter 2020 shows, from Kim Jones' latest offering at Dior and Valentino's hook-up with Onitsuka Tiger to Jacquemus' show which saw that Gigi Hadid hair flick and Paul Smith's 50th anniversary show.

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While there's plenty of reason to be excited, GQ is particularly excited for Colmar's latest designer collaboration. The Italian brand launched its "AGE" (Advanced Garment Exploration) project last year, which saw the creation of a codesigned capsule collection with streetwear designer Shayne Oliver, of Hood By Air (you know, the brand worn by Rihanna and Drake) fame. AGE takes on the design aesthetic of international designers, such as Oliver, creating casualwear that mixes highly innovative and technological materials.

And for Autumn/Winter 2020, Colmar's designer of choice is another super-hyped figure. Japanese designer Yosuke Aizawa, founder of the coveted brand White Mountaineering, presented his collaboration with Colmar (as well as with Levi’s, Ugg, Saucony, Danner Gore-Tex and Millet mountain bags) during his catwalk show this weekend. Aizawa's brand is known for taking a walk on the wild side, with the outdoors sitting at the heart of its collections: there's plenty of heavy-duty outerwear, layering, nylon-lined sheepskin and chunky boots and this season was inspired by a theme of falling leaves.

Perfect brand then, for outerwear-centric Colmar and the hook-up was the selling point of the collection. Inspired by the brand's archive skiwear, the White Mountaineering x Colmar AGE collab fuses the former's streetwear approach with the latter's highly technical vision, resulting in some seriously good wind-beating, chill-banishing outerwear.

Of the partnership, Aizawa said, "I love back-country snowboarding and when I received this proposal from Colmar I was thrilled as I've known Colmar for a long time and I like the brand a lot. The collection is inspired by the Colmar archive skiwear. I saw their professional works at the HQ and I enjoyed working with them."

Sure, you might have to wait a while to get your hands on it, but trust us when we say it'll be worth it.


Via British GQ