Could Kim Jones And Nike Be Dropping Another Sneaker Collab?

02 July 2020
Fashion, Collab, Nike, Dior, Kim Jones, Dior Air Jordan 1
Image: Getty
Rumours suggest the new sneaker from the fashion designer and sportswear brand will drop next year

Just as 2020 has come to be recognised as a Great Garbage Fire for the common man, it’s also been seen as such for those in the world of fashion. Covid-19 has disrupted the entire industry, forcing the closure of warehouses, factories, and the cancellation of major fashion events and shows. As many designers now grapple with the path forward, the issue of consumer demand still remains a concern. With so many people now fearing an economic recession, spending is low. And yet, where there is a covetable product, there will be buyers. You need only look at the rumours concerning a new Kim Jones x Nike collaboration to see that this is one such product.

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After the release of the Dior Air Jordan 1 earlier this week, it appears Nike have honed in on the luxury fashion designer. Never ones to let a good thing go, it seems Nike is intent on doing more collaborations with Jones. And why wouldn’t they? The Dior Air Jordan 1 practically flew off the shelves (albeit, in the digital marketplace due to social distancing restrictions) and many have been quick to demand a future collaboration following the success of the sneaker.

Rumours suggest Jones and Nike will pair up on another silhouette: the Air Max 95. According to sneaker leaker PY_leaks, the Dior Homme Creative Director and the big Swoosh are reworking the silhouette in two new colourways: “Black/Volt” and “Black/Total Orange.” They both sound incredibly exciting, but it’s clear these won’t be sneakers intended for the masses. It’s expected the sneakers will have a premium price-tag attached to them, which is understandable given the legacy of Kim Jones.

As it stands, Nike is still keeping the rumoured collaboration under wraps and hasn’t revealed any information. Reports from those cherished sneaker insiders however, suggest we could be seeing the new collaboration drop in 2021. Unfortunately, no release dates have been revealed but if the release of the Dior Air Jordan 1 taught us anything, it’s that when there’s a Kim Jones x Nike sneaker hitting the shelves, you better have cash at the ready and be first to purchase – these things will be selling out quickly. We’ll be sure to bring you more updates as information unfolds.

Via GQ Australia