David Bowie Fans, Rejoice! Hugo's New Collection Is Here

15 January 2020
Style, Fashion, David Bowie, Hugo Boss, Collection
Presenting a first look at the German brand’s David Bowie collaboration

Last week, the late David Bowie would have celebrated his 73rd birthday. Bowie remains unarguably one of the most popular musicians of the past decade, as well as one of the most referenced and most stylish figures in history. Whether you look at his innovative, gender-bending and awe-inspiring movements as Ziggy Stardust, Aladdin Sane or the Thin White Duke, it’s easy to see why both fashion shoots and designer collections have consistently taken inspiration from him.

Read More: The Night David Bowie And Ziggy Stardust Changed The Music Industry Forever

It’s no surprise, then, that Hugo, the younger brother of German brand Hugo Boss, is paying tribute to the musician. Bowie spent a lot of time in the German capital and the “Hugo Loves Bowie” collection references his 1977-1979 Berlin album trilogy, a body of work inspired by the city and consisting of the albums Low, Heroes and Lodger.

The collection, which sits as part of Hugo’s Spring/Summer 2020 offering, consists of T-shirts adorned with album titles and artwork (shot by Masayoshi Sukita) from 1977’s aforementioned Heroes, while slogan hats and sweatshirts make up the rest of the line, featuring the artist’s famous quote “Tomorrow belongs to those who can hear it coming”.

And while you might not be replicating Bowie’s Ziggy Stardust camp glam, this is one way to pay homage to a hero.

Available now at hugoboss.com


Via British GQ