A while ago, just before the Coronavirus brought pretty much the entire fashion industry to a shuddering halt, on a quiet afternoon we decided to do a little digging around the internet and come up with the sneaker models that we thought would feature prolifically in the biggest drops of 2019. Lo and behold (and not to gloat here), but we've been on the money so far. Models like the Air Jordan 1 and Dunk SB have already received smash hit collaborations. However we also pegged Nike's Air Max 90, which celebrates its 20th birthday this year, to have an equally-sized 2020.
Naturally, with this year's annual Air Max Day planned for March 26, nike have now delivered the goods, honouring the iconic running model with a series of exclusive drops that'll be available for one day only. But unlike previous years where they've kept Air Max day releases to between one and three models, this year they're going all out, offering not only unique flips on some classic AM90 colourways, but a new model that brings the running shoe's design philosophy into 2020.
Perhaps the highlight of the drop comes not in the form of a classic Air Max 90 re-release, but Nike's modern re-interpretation of the shoe – something they've dubbed the Air Max 2090. Constructed to an industrial aesthetic with a number of technical materials reminiscent of Nike's previous Element React 87, the idea behind the shoe is to present a vision of the future while retaining the iconic design elements of the original Air Max 90, keeping the OG's mudguard, air bubble and cropped swoosh.
"Designed to illustrate what the future holds, the Air Max Day colors of Air Max 2090 imagine a future state where roads are dominated by electric and solar-powered vehicles," writes Nike on its website.
Meanwhile, Nike have also brought back the cult classic 'Duck Camo' colourway, inverting it from its original release in 2013 while still retaining the Infrared elements that made it such a popular twist when it first released. Duck Camo has also found its way onto a special edition of the aforementioned 2090, where it's revealed underneath a futuristic transclucent upper.
For the women, The Swoosh have also rekindled their love of metallics, dropping an all-over metallic pack in Rose Gold, Silver and Gold for the first time in years.
The entire pack will be made available on Air Max Day, March 26, at Nike.com.