Everything You Need To Know About The New Drop Of The Dior x Air Jordan Collection

24 June 2020
Hype, Fashion, Luxury Brand, Air Jordan, Dior, Collaboration, Dior x Air Jordan Collection, Menswear
After Covid-related delays, 2020's most hyped collab is finally due to arrive

The sneaker trend refuses to go out of style. This we’ve known for years now, after the humble gym sneaker was elevated from the locker room to the runway and streets were only the most sartorially savvy and fashionable men deigned to wander. Fast forward to today, and to peruse the look book’s of fashion’s biggest luxury labels is to see the sneaker featured in heavy rotation. Whether it’s being dressed up, or celebrated in all its sport-aesthetic glory, it continues to dominate as the footwear style of choice.

Looking to capitalise on the trend, Dior has unveiled the hotly anticipated “Air Dior” collection. The collaboration between the luxury fashion brand and Nike’s Jordan brand is one fans have long been waiting for and if the wave of hype that's surrounded the collection for the last few months is anything to go by, these pieces won’t be in stock for long following the release.

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The collection includes wool suits, a bomber jacket, silk shorts, four leather goods pieces, and the pièce de résistance: the Air Jordan 1 High and Low.

According to a press release, “The collection balances timeless silhouettes from the Jordan and Dior vaults while bringing new life to classic sport styles. These pieces bring together the House’s exceptional tailoring expertise with a 1980s American sportswear feel inspired by the legendary Michael Jordan." It carries on a notable shift in Dior's direction under the guidance of Creative Director and noted streetwear fan Kim Jones, who through collaborations with other designers like Shawn Stussy has acted to make Dior's ready-to-wear offering far more approachable to younger buyers in recent years.

The collaboration comes after an image of the Dior x Nike Air Force 1 High OG was teased last year. Made in Italy with Italian leather and hand-painted edges, the sneaker features the Dior oblique jacquard swoosh, transparent soles, and iconic Air Dior wings. These sit on the ankle collar with the phrase, “AIR DIOR.”

The collection seamlessly blends the design aesthetic of the two brands. Known for their love of grey, the pieces certainly pay homage to Dior’s signature shade thanks to an array of neutral tones reflected in the jackets, graphic sweatshirts, tracksuit sets, and hoodies.

As Sneakernews describes, “Swooshes embellish with their classic all-over print, overlays and smooth leather bases construct with high-end quality, and further branding arrives within the icy blue tread at its bottom. Modified Wings insignia then make their way over to graphic sweatshirts loomed to lofty standard, sitting adjacent to a full tracksuit set with silk shorts all included: smart garments take the shape of suit jackets with structured cut.”

Initial rumours speculated that just 1,000 pairs of the luxury sneaker would be available at release, however a new post from “sample specialist” Jean Carlos, aka @solebyjc, revealed that each pair would come personally numbered as one of 8,500 pairs available — something seemingly confirmed by sources close to Jordan brand.

This may seem like a fair amount of what should be an ultra-limited sneaker, but it's anything but. Despite being seen as a fairly hard-to-acquire sneaker brand, Yeezy now sometimes make close of a million pairs of some of their more popular models for each release.

Numerous reports slated the drops to take place over a period expanding from March to May, however, the outbreak of the novel Coronavirus pandemic brought a rapid stopper to this, as fashion brands across the world effectively ceased operations as both factories and stores were forced to close worldwide.

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“To ensure the safety of all, in accordance with recommendations by public authorities, and in order to reinforce the coordination of international measures, Dior has decided to postpone its international draw for the launch of the Air Dior capsule collection realised in collaboration with Jordan Brand,” Nike wrote on its official news blog.

Now, the collaboration is finally set to see the light of day, with Dior announcing that both the high-top and low-top Air Jordan 1 OGs will be released via an exclusive online experience on a still unspecified date, thought to be July. The apparel collection that comes along with it will drop at Dior Boutiques and select pop-up stores across the world in the same month.

The Dior x Air Jordan sneakers will be made available in Australia: exclusively at the Sydney Castlereagh store, whilst the Air Dior capsule collection will be carried at both Sydney and Chadstone men's stores. We'll be sure to share details on the launch process, along with the location of the microsite, as they come to light.


Via GQ Australia