Exclusive: A$AP Rocky On Personal Style And The Legacy Of Calvin Klein
Just last week, American fashion house Calvin Klein revealed Shawn Mendes, Noah Centineo, Billie Eilish, and Chika Oranika as the new faces of its “I SPEAK MY TRUTH IN #MYCALVINS” campaign. And now, the brand has unveiled more big shot players to voice its message on freedom of expression.
Troye Sivan (Courtesy of Calvin Klein)
The second push includes Australian-South African singer-songwriter Troye Sivan, South Korean actor Yoo Ah-in, and American rappers Kevin Abstract and A$AP Rocky. Also part of the campaign are models Kendall Jenner and Bella Hadid, with American TV star Indya Moore part of the crew, too. And, we must give credit to Calvin Klein for the diverse set of talent the brand has assembled.
Yoo Ah-in (Courtesy of Calvin Klein)
The next reveal continues its clever play off the CK letters that make up the iconic monogram through a series of short teasers that touch on some unique aspects of each ambassador’s public image. And in the #MYTRUTH videos, the stars really open up by tapping into their vulnerabilities.
In the exclusive Q&A below, A$AP Rocky chats style and what working with the brand means to him.
You declared your truth in the latest #MYCALVINS campaign – what was the on-set experience like for you? Difficult? Nerve-wracking? Easy? Fun?
It was hot and cold, literally! [laughs] None the less the experience was a pleasure as usual. Anytime I get to work with the Calvin team.
How does wearing Calvin Klein make you feel?
I’m not going to lie, wearing Calvin Klein makes me feel like a part of an iconic legacy.
How did you prepare yourself for the shoot?
I spent a lot of time with my trainer, Efua, and I had a pretty decent diet.
What is one thing your fans do not know about you?
I’m very disciplined...
Describe your personal style.
It’s never the same, but always me.