Gucci's Spring Summer 2020 Show Was An Exercise In Rebellion

23 September 2019
Gucci, Gucci S/S 2020, Alessandro Michele, Milan, Milan Fashion Week
The Brand's Latest Runway Collection Proves The Fashion World Is a Better Place With Michele In It

It’s one thing to have your own aesthetic — another to bring those disparate thoughts and design signatures and quirks and iconic serves into ten perfectly expressed minutes.

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With Gucci’s SS20 show, Alessandro Michele brought it all together in a way that I haven’t seen before. Held in the Gucci Hub, a space punctuated by model-ready conveyor belts and dreamy light washes, the collection began with a series of white-out looks that felt restrictive and uniform-like.

The brand clarified after the show that the looks would not be sold — but that they were symbolic of how fashion and uniform could be used to curb expression, diversity and identity.

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With a blackout and a reset, the room exploded with colour: a kind of instant rebellion to the idea just presented.

And, my goodness, it was Michele in overdrive. Radical flares and Cuban heels. All-over print suits served with way-out chain jewellery. Schoolboy ties and crisp shirts offset by tracksuits in killer pops of ‘80s neon.

Here’s the thing: Whether you interpret the collection literally and shop it in entire looks, or steal brash little moves to use in your everyday wardrobe, this was a show that proved that the fashion world is a wilder, more diverse — and far more fun — place when Alessandro Michele is part of it.