In the era of the hypebeast, the sneaker market can often seem flooded with new drops, collabs and rare kicks by the week. It’s a move that has seen prices bottom out and collectors aim for little more than original colourways. Despite all that, the Air Jordan 1 High OG “Dior” has seemingly ascended to Grail-level within a matter of weeks. And you can’t even buy it for another four months.
“The story started because of Kim Jones and his love of the Air Jordan 1,” says Dior’s Head Footwear Designer, Thiabo, in the video below, discussing the shoe with an excitable Round Two founder and sneaker collector, Sean Wotherspoon.
It was only a matter of time until Jones, who's tirelessly working to make Dior a more youth-focused brand, slapped the Dior logo onto a pair of hype-worthy sneakers, of course. So, fresh from announcing a collab with streetwear icon Shawn Stussy, he used Dior's Fall 2020 fashion show to lift the veil on the brand’s first official sneaker collab in what feels like forever. They've chosen perhaps Nike's most iconic model, the Air Jordan 1, to do so.
“We started with a pair of the 85 shoe to undo it and see how it was put together,” continues Thiabo. “Then, of course, it came instantly to mind that the shoe was going to be grey. This is the Mister Dior colour.”
Made in Italy – the first to be made there since the Air Jordan 2 in 1986 – to Dior's exacting standards, the kicks celebrate both the 35th anniversary of the Jordan 1 and the advent of a new dawn for the Parisian brand.
“We wanted it to be really close to Dior, really close to Jordan and be almost be like a bag,” says Thiabo. “You can see the painted edges, big stitching, and even the Swoosh is bigger, featuring the classic jacquard from our saddle bag, all embroidered before adding.”
It’s true the luxe quality shines through on this shoe. Each is made from fine calf-leather that characterises Maison Dior’s leather goods, edge-painted and has natural leather on the insole, embossed with Dior.
But the biggest excitement for Dior? Incorporating the iconic signage from the Jordan Brand, “We were so happy that we were able to use Air Dior and not Air Jordan,” says Thiabo, on a shoe that feels like it’s set to successfully appeal to both Jordan fans and lovers of the maison as well. Certainly, Wortherspoon was in no doubt.
“You think that nothing will compare with the 85s. The 85s were timeless, but I think you guys just created another timeless shoe.”
The Air Jordan 1 High OG “Dior” is set to drop in April 2020