How To Beat The Supreme Drop System

By Avalon Ffooks and Zak Maoui
27 November 2019
Style, Streetwear, Hype, Hypebeast, Street Style, Supreme
Good luck and go get hyped

Supreme is now kind of a big deal in menswear. (Duh!) What was once a hush-hush skate label for select New York urbanites has since been transformed into a breeding ground for status-obsessed global hypebeasts and wannabe “cool dads” alike. Thus, trying to get your hands on its merch – even a plain hoodie with its famous red box logo (“bogo”) – is less like shopping and more like all-out war.

It gets worse when Supreme drops a collaboration, which is more often than not. In the past we have seen the mega brand team up with Kim Jones while he was heading up the menswear side of Louis Vuitton, as well as with Levi’s (this is an ongoing partnership), Lacoste, A Bathing Ape and even knitwear giant John Smedley (super-hyped cashmere? We’ll take it).

For Autumn/Winter 2019, Supreme is hooking up with Nike (once again) to bring you a collection spotlighting leather and gold – and you’re to take it seriously. When we say gold, we mean it; no messing around here. The brand’s collection with Nike features a leather anorak made with premium cowhide leather and a 14-carat gold “Nike” logo. Opulent.

So how does its retail system actually work? Well, you’ve heard of Supreme “drops”, right? The Supreme drop is that crucial date when the brand’s new stock is made available and potential purchasers can scramble to get a slice of the Supreme pie. Note: drops are weekly, almost always on a Thursday at 11am (conveniently for you we have a weekly list of the best streetwear drops). Collections launch via a large initial Supreme in-store drop, followed by an online drop the following week. After these first two weeks, a new selection of pieces is released every Thursday.

Got it? Right. So, can you just turn up to one of Supreme’s nine global stores on Thursday at 11am? Well, no. In the past, queues outside the brand’s stores have become far too rowdy and as such the label now hands out raffle tickets – a pre-queue system – from a different location the Monday before the Thursday drop. To get the “queue ticket”, you need to sign up to a mailing list on the Supreme site and be prepared to move fast. We suggest investing in a decent moped.

See Also: Supreme Is The Most Searched For Fake Fashion Brand

Queue ticket in hand, what next? Well, now you turn up on Thursday, bright and early, and devoutly wait, like a monk for God’s word. Remember, Supreme heavies both inside and outside will be monitoring your activity to see if you’re taking cash from those without tickets or if you’re purchasing items purely to resell. Talk to no one; trust no one. Anything the brand considers suspicious could end up with you being red-carded.

Now, if you can’t get to an actual store you’ll need to try your luck either with the Supreme online store – using a product “bot” is advisable here to give you any chance against the lightning-fast competition – or you will need to go to one of the savvy online resellers at eBay, Grailed or Depop. But with demand far outstripping availability, you’ll need deep pockets and a good eye for counterfeits. Good luck and go get hyped.

The GQ x Supreme drop cheat sheet

  • Go it alone
    And no conferring with fellow “droppers”. If Supreme heavies see you working as a reselling team or sharing notes, they won’t hesitate to expel you from the queue – or the store – immediately.
  • Bring a Sharpie
    If you are shopping to resell, Supreme’s no phone/note-taking policy makes it extremely difficult to keep track of buyers’ orders/sizes. Instead take a long-sleeve jacket and write their details on your arm.
  • Appear utterly naive
    Whatever you wear to the drop, don’t wear Supreme. Wearing the brand will be an immediate deterrent to those who you may need to ask for help or insider’s tips and tricks. They won’t want to assist the competition.
  • Do your homework
    As you aren’t allowed to communicate with other shoppers in store, when you go into the basement you will need to know which specific grail finds to ask for. Remember, you snooze, you lose.
  • If you’re reselling on spec take a nonrefundable deposit (we suggest 25 per cent of RRP)
    This will ensure they don’t back out of the deal and you aren’t stuck with a £200 Supreme SOG hand axe you can’t resell.
  • Resell online, the same day
    Post photos of the items you’ve bought on your Depop/Instagram accounts and latch on to the social buzz. Play the hype game and only accept cash or PayPal transfers, and always meet potential buyers at public locations and with a friend.

In more Supreme news, RIMOWA and Supreme Are Back With Another Round Of Hype-Worthy Luggage and The Supreme Box Logo Heads To Christie’s Auction House.


Via British GQ