See the Shift
The menswear share of the luxury market is growing – and that growth has seen men branch out into wearing fresher, bolder pieces.
“Whereas before classicism, subtlety and stealth wealth were the cornerstones of menswear, with the help of social media, the dial has shifted and men have been emboldened to stand out and purchase pieces that reflect their individuality,” says Raymond.
Make a Statement
“Something that can’t be underestimated is the fact that certain sneakers are commanding four-figure price points and long wait lists – akin to Birkin bags in womenswear,” says Raymond. Most curious of all, is that the taste for wild statement pieces is seeing customers crossover from sneakers to watches. “One product which has done really well for us are the customised Rolexes by MAD Paris.”
Know Your Brands
Once you know what piece your closet is missing, know where to seek it out. A GG belt, for instance, will never look astray in an ensemble, says Raymond. “Loewe’s leather goods are amazing quality and laden with personality, while Bottega Veneta’s woven leather totes are a bold and utterly luxurious update on a classic. Meanwhile, Fendi’s Porter collaboration baguette bag was undoubtedly the cross-body bag of the season.”
Go for Rare
The prevailing mood in menswear? Rare luxury. “Personalisation, particularly in hard luxury, is super key and adds in another layer of exclusivity to an already limited product. The market is hugely oversaturated and being able to offer something that no-one else has is the ultimate luxury,” says Raymond.
Find Your Heroes
Once you get a taste for a designer you like, it’s hard to see much else. And the usual suspects are still leading the way. “Anything that Virgil touches, whether at LV or Off-White – or via collaborations with brands such as Rimowa – turns to gold. Another designer to mention is Kim Jones at Dior Men, who is putting out bags and jewellery that have re-energised the market,” says Raymond. “Also, from shoppers to cross body to rucksacks, Daniel Lee at Bottega Veneta is putting out incredible bags. That’s where I would invest now.”
Four collectables to cop
The Statement Sweater
Sweater, $1610, Gucci at Farfetch
The Forever Sneaker
Sneaker, $6550, Nike at Farfetch
The It Bag
Bag, $1610, Saint Laurent at Farfetch
The legendary Watch
Marine Torpilleur 42mm, $8420, Ulysse Nardin at Farfetch