Sat in the menswear schedule between London and Milan, Pitti is the tradeshow that has become as influential as the fashion weeks it’s sandwiched between.
Set in Florence, the sprawling metropolis of brands, presentations and installations attracts not only the world’s press but designers, buyers, and some of the best-dressed people in the world. It’s the place where new trends are born, and not just in the shows. The entrance to Pitti has become a catwalk of sorts. Street style photographers line up to capture the impeccably tailored peacocks, the outlandishly styled editors and the forward-looking buyers.
Want to know what people will be wearing and how they’ll be doing it in six months’ time? Start by looking at our street style selections from the show.