Juventus's Palace Skateboards x Adidas Kits Are Here

01 November 2019
Style, Streetwear, Adidas, Off-White, Football, Y-3
Plus 7 other brands helping to fuel football's streetwear takeover

There's no doubt that right now when it comes to the intermingling of sport and player style, the NBA has things thoroughly on lockdown.

Over the last 18 months, the league has become legendary for its player style, with pre and post-game fits dominating the conversation almost as much as what ends up happening on the court.

But we can't all get away with dressing like LeBron James, and with high-profile names in Football making waves in the style game as well, the sport has never had more style credibility. While Basketball dominates when it comes to head-turning game-day fits, Football-centric brands are leading the conversation in street-ready sportswear.

See Also: Juventus Have Become The Latest Football Club To Drop A Streetwear Collection

Nigeria's '90s themed collection from last year's World Cup became a legitimate streetwear grail, while the likes of Off-White, Gosha Rubchinkskiy and Louis Vuitton all dropped football-themed collections over the course of 2018.

Meanwhile, high-fashion brands and streetwear heavyweights alike have brought back eye-catching, retro sportswear in a big way, leaving the path open to Football-themed brands, many of whom draw almost exclusively from the kind of attire you'd see on the backs of fashion-forward footballers back in the '90s and early 2000s, to make some of the most covetable streetwear in the game right now.

These are some of our favourite brands making the football scene more stylish than ever.

Palace
The UK's answer to Supreme, the skatewear brand's entire ethos has been shaped by embracing what made British fashion so great in the post-Thatcher years. Not all of their collections overtly reference football as a sport, but their past football-themed with the likes of Adidas and Umbro have created some of the most rarified streetwear pieces on the resell market right now.

Now, with Palace going increasingly mainstream in their projects (they helped Adidas put together the outfits for their Tennis players at last year's Wimbledon Tournament), they've unveiled their most high-profile collab yet, designing a one-off kit for Cristiano Ronaldo's Juventus. 

This morning, Serie A champions took to the pitch for their clash against Genoa donning kits that were put together by Adidas, their kit provider, and the London-based skate brand, putting Palace's logo on the shirt of one of the world's most high-profile football teams. The kit will apparently soon be made available through Adidas Football and Palace's store.

This won't be the first time the worlds of streetwear and football crossover on such a large scale. PSG played most of their games in this season's Champions League wearing kits branded with Air Jordan logos, releasing a full streetwear collection to go with it.

palaceskateboards.com

F.C. Real Bristol
F.C Real Bristol, while sounding thoroughly British in both name and nature, is actually the concept of Japanese streetwear legend Hirofumi Kiyonaga, who founded SOPHNET.

A graphic-heavy brand that imbues footballing sillhouettes and technical sportswear with bold prints reminiscent of other outlandish Japanese streetwear brands (they've collaborated with BAPE, for instance), their collections draw heavily from the world of high fashion, while offering a line that's still clubhouse-ready.

soph.net

Umbro
Umbro's dominance of the footballing game back in the 80s and 90s made for some of the most covetable retro football kits in history. Think England at Italia '90, for instance.

After over a decade of financial strain, the Manchester-based outfit is now back in a big way, having inspired interest from Supreme, Palace, Vetements, and Off-White in the process. They've also capitalised on a trend of resurgences from similar brands like Kappa and Sergio Tacchini, and their more readily-available 90s-inspired retro lines offer the kind of flare that made their kits so beloved in the first place.

umbro.com

Killa Villa
A labour of love founded in 2016, Killa Villa use football fabrics as a canvas to creatively showcase definitive figures in Hip Hop culture. What does this realistically mean for you? Covetable Nike and Adidas soccer jerseys, customised with insignia from some of your favourite '90s rap acts. Think the aesthetics of Wu-Tang, Snoop Dogg, N.W.A. and Nas, brought to life on the pitch.

fckillavilla.com

Y-3
Yohji Yamamoto's love of the round-ball game has been plain to see for a while now, the designer having harnessed his long-standing partnership with Adidas to design Real Madrid's dragon-themed 3rd kit back in 2014. The designer still goes hard in the football space through the medium of his his Adidas Y-3 collections, with Jerseys, actual footballs and field sneakers a regular occurence.

y-3.com

Off-White
We never had Virgil Abloh pegged as a particularly big soccer fan, but Football has been a prevailing theme in his more sport-oriented activewear collections for Off-White since he first teamed up with Nike for the World Cup last year. Who could forget their covetable, plaid-heavy collection with Umbro back in 2017, either?

off--white.com

Gosha Rubchinskiy
Gosha's, er, questionable modelling choices aside, it would be doing ourselves a disservice not to mention the much-vaunted Adidas Football collaborations his namesake brand has put out over the last few years. His ranges, which normally feature just about every 90's football fashion staple out there, draw heavily from the slavic style of sportswear, with even Futsal shoes not out of bounds for the Russian designer.

Prane Paris
A streetwear brand devoted to exploring the best of 21st century football culture, the Parisian brand is making a name for itself by putting unique spins on classic kits and releasing collections honouring some of the game's most iconic figures. As they use real kits to create their reworks, each drop is super limited.

prane-paris.com


Via GQ Australia