Kim Jones Collaborates With Shawn Stussy And Jordan Brand For Dior Fall 2020
If there's one thing that zeitgeist-tapping British designer Kim Jones, the artistic director of Dior menswear since early 2018, knows how to do, it's build buzz. Inviting uber-famous people to his shows and creating stupidly desirable collections aside, the winner of this year’s Menswear Designer Of The Year at the Fashion Awards 2019, primarily achieves this by peppering really smart collaborative drops throughout the year.
Jones started on the collaboration train in earnest back in 2016, in his role as artistic director of Louis Vuitton, when he cooked up a sellout collection with New York streetwear brand Supreme. The cherry-red leather backpacks which were just one part of that collaborative effort still sell online today for upwards of £12,000.
During his short two years at Dior, Jones has worked primarily with artists – namely Raymond Pettibon, Daniel Arsham and Kaws – on branding and visual identity. At his AW19 show, however, he took things a step further in the shape of a luggage collaboration with Rimowa (the fruits of which are in stores now). And now, for Fall 2020 (the show was mounted in Miami yesterday), Jones has teamed up with two of the biggest names in sportswear for a series of new collaborations, which will no doubt sell out before they hit the rails next autumn.
First up, there’s a collaboration with Shawn Stussy, the pioneering founder of his eponymous American surf brand. Stussy has reinterpreted the Dior logo with a multicoloured graffiti-inspired edge, has produced a range of new prints and has also worked with Dior’s jewellery designer Yoon Ahn on a range of special hardware pieces.
The second collaboration is with Jordan Brand, the basketball shoe maker beloved by the fashion and sports worlds alike. Jones has long been a wearer of Jordan’s instantly identifiable basketball sneakers and for Fall 2020 he has created a one-off take on the classic Air Jordan 1 – the first time ever that the brand has collaborated with a French couture house.