Lego x Adidas: Finally The Kid In You Has Something To Smile About
There are probably some habits, formed in childhood, that even now you struggle to shift. From our perspective, said habits range from tackling jigsaw puzzles that re-create the London skyline and filling in colouring books to munching on scarily moreish handfuls of Cookie Crisp and, of course, playing with Lego.
And while we might be willing to trade up sugar-heavy breakfast cereals that give us the shakes by 11am, those tiny plastic bricks aren't going anywhere soon. And, as luck would have it, Lego has some magical adult-centric collaborations up its sleeve that means we don't have to.
First up, the Swedish brand has announced a top-secret hook-up with Ikea, the Scandi furniture store that we all own a piece from. Secondly, the 88-year-old brand has revealed a new partnership with Levi's on a line of brick-emblazoned apparel, spanning 501s and Truckers. But what's really got us excited is Lego's upcoming collaboration with Adidas.
First teased by Lego on Instagram, the collaboration hasn't got a drop date as yet, but it looks set to be coming this autumn, in time for Christmas.
Additionally, through Lego's YouTube channel, we've been given a first look at the kicks (and served some top-notch hands-free unboxing, for anyone who's into that).
The collab takes the form of Adidas' ZX 8000 trainers, which sit as part of the German sneaker giant’s ongoing A-ZX Project, which in turn celebrates the 1984 ZX line that made the successful case for athletic sneakers becoming everyday lifestyle shoes back in the 1980s.
Chunky, bold, bright and colourful, the Adidas x Lego ZX 8000 are the trainers we always dreamt of owning as a kid. With dual-logo details, a distinct Lego-themed red, yellow, blue and white colourway, brick-themed features and ZX cushioning, you can rely on these to protect your feet next time you, well, step on a Lego.