Louis Vuitton Buys ‘Huge’ Sewelô Diamond

23 January 2020
Style, Fashion, Louis Vuitton, Accessories, Jewellery, Sewelô, Diamond
Images: Laurenzo del Francia / Louis Vuitton
The French house intends to make custom-ordered monogram diamonds from the rough-cut stone

How far would you go in your quest to be the ultimate hypebeast?

If you’re a Louis Vuitton collector, that question might be about to get answered, with news that the Paris house has just purchased the second largest rough diamond ever discovered.

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The stone, now named Sewelô, meaning Rare Find in the Setswana language, was recovered at the Karowe mine in Botswana.

Roughly the size of a tennis ball, the diamond clocks in at 1758 carats. The only diamond bigger than this one is the 3106 carat Cullinan, discovered in South Africa in 1905. Diamonds from that stone now sit in the British Crown jewels.

Vuitton have brought it with the express intention of cutting it into custom made and ordered Louis Vuitton diamonds, cut in the shape of the brands unmistakable logo.

But, before you rush to call your diamond dealer (you have one of those, right?) bear in mind that assessing and cutting a mammoth stone like this is not a process that can be rushed.

Currently covered by a thin layer of carbon, the crystal beneath is yet to be revealed. SO delicate is the operation to reveal it that new nano-technology will have to be employed. The first step is to open a window into the stone and assess its size, colour and shape.

Part science, part art, cutting and polishing a diamond like this takes time, and in this case, it could be a year at least until it’s ready.

Once it is, the size of the diamond will enable production of Made-to-Order Louis Vuitton Cut diamonds, each fashioned into the form of the brand’s Monogram, rounded flower or star-shaped motif.

Vuitton will also offer its customers that chance to order bespoke cut diamonds, made entirely to order.

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Luggage, It-bags, and now custom-made diamonds. Vuitton are proving that there’s levels to this game.