Luxury Online Retailer 24S Just Launched Menswear With An Exclusive 20-Brand Collab

04 September 2019
24S, Online Shop, Luxury, Menswear, APC, Prada, Celine, Dior, E-commerce
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The French ecommerce platform will sell Celine and Dior Men exclusively

It’s official. 24S, the premium online retailer formerly known as 24 Sèvres, has just launched its menswear vertical.

The news comes after the LVMH-backed platform announced it would expand its offering of luxury womenswear and accessories to include men’s fashion back in June. According to 24S Chief Execultive Officer Eric Goguey, the expansion comes after customer feedback demonstrated there was a “strong appetite for this category” among their database of discerning shoppers.

And, in lieu of reports that surfaced last year predicting the growth of luxury menswear was set to outpace womenswear, 24S’ latest play makes perfect sense.

To commemorate the launch, 24S has announced a 20-brand capsule collaboration that will send your thirst for luxury into overdrive. The collab features 40 exclusive pieces from some of our favourite brands, such as Dries Van Noten, Prada, Ami and APC.

Global Buying Director for 24S Maud Barrionuevo says this capsule collection is “representative of the overall menswear buy.” Which, if the saucy Off-White pieces are any indication of, looks pretty darn nice.

And while we welcome every new launch that broadens our access to shopping good quality garms online, the launch of 24S’ menswear component is exciting for more reasons than one.

Backed by French multinational luxury goods conglomerate LVMH Moët Hennessy (and with ties to luxury Parisian department store Le Bon Marché), 24S has direct access to a host of our favourite brands – Celine, Dior Men, Louis Vuitton, and Loewe among them – that sell very sparingly online, if at all.

Celine has been famously offline, for example. The brand only joined Instagram in 2017. Since the departure of designer Phoebe Philo and the arrival of Hedi Slimane, the brand has placed greater emphasis on its digital presence. Celine's partnership with 24S is just one example of this.

Yet still, up until now, Celine.com was the only place you could buy Celine men’s online – which Hedi Slimane first introduced for SS19 (before then, Celine was a womenswear house). In addition to peddling Celine, 24S will also sell Dior on an exclusive basis.

Interestingly, 24S’ stable of menswear brands also includes LVMH competitors Gucci, Burberry and Prada, a testament to the platform’s commitment to offering an unparalleled selection of the hottest labels right now. Rounding out the 100 luxury and contemporary brands 24S will stock are household names like Fendi, Valentino and Givenchy, as well as cool kids like Ami and Jacquemus.

The site says its menswear offering will mirror that of its womenswear, with the “development of a strong sneaker edit," something we're especially psyched about.

Jump over to 24S.com to check it out for yourself. And yes, they do ship to the Middle East. Great news for our wardrobe. Not so great for our bank balance.


Via GQ Australia