Middle East Talent Making Waves With New PUMA Sneakers

04 December 2019
Sneakers, $110, PUMA
Images: Conél Van Zyl

Sneakers, $110, PUMA

In a special collaboration, GQ and PUMA unleashed some of the Middle East’s freshest creatives to take on the new RS-X³ Puzzle sneaker

When it came time for GQ to tap a young talent to take over a shoot with PUMA in this issue, 21-year-old Kenyan-Yemeni Junaynah El Guthmy rose to the top. “Trying to label the type of creative I am has been a bit of a struggle because I’ve kind of taken inspiration from all the different elements that create a piece of content,” she says. “I guess I could settle on ‘adventure editorialist.’”

After going through the submissions from a public call-out, Junaynah’s fresh, clean eye stood out, as well as her big emphasis on community and diversity – two things that make us tick.

“I’d love for my work to make its way onto more pages of magazines and galleries, and put me in the company of people that have shaped how we perceive beauty, fashion and the art of photography. I want to learn. That’s always been a huge part of who I am,” she says. “If I get to I inspire people on the way, that would be the cherry on top.”

(Left to right): Junaynah wears: Sweater, $35, trousers $65, sneakers, $110, PUMA. Scarf, model’s own. Jyotsna wears: Jacket, $85, t-shirt, $20, shorts, $40, sneakers, $110, PUMA. Sam wears: Jacket, $70, t-shirt, $20, shorts, $33, socks, $12, sneakers, $110, PUMA

Junaynah wears: Sweater, $35, trousers $65, sneakers, $110, PUMA. Scarf, model’s own

(Left to right): Karam wears: Trousers, $60, sneakers, $110, PUMA. Junaynah wears: Trousers $65, sneakers, $110, PUMA

(Left to right): Sam wears: Jacket, $70, t-shirt, $20, shorts, $33, socks, $12, sneakers, $110, PUMA. Karam wears: Jacket, $70, t-shirt, $15, trousers, $60, sneakers, $110, PUMA. Jyotsna wears: Jacket, $85, t-shirt, $20, shorts, $40, sneakers, $110, PUMA Junaynah wears: Sweater, $35, trousers $65, sneakers, $110, PUMA. Scarf, model’s own

(Left to right): Karam wears: Jacket, $70, t-shirt, $15, trousers, $60, sneakers, $110, PUMA. Junaynah wears: Sweater, $35, trousers $65, sneakers, $110, PUMA. Scarf, model’s own


Photographer:Conél Van Zyl
Creative Director:Junaynah El Guthmy
Grooming: Gael Sastre & Sarah Jaqueline
Models: Junaynah El Guthmy, Jyotsna Sunil, Karam Sahyouni & Sam Zahiri