Nike has unveiled its kits and uniforms for the 2020 Olympic games in Tokyo, including its controversial, performance enhancing running shoes, the Nike Zoom Next %.
And, ahead of what looks to be the hottest Olympic games on record, The Swoosh has also debuted collections with a focus on sustainability.
Temperatures in Tokyo last summer sat at around 31c for much of late July into August, raising concerns that this year’s games will be dangerously hot.
Nike’s kits, they say, help signal their commitment to sustainable innovation.
On the podium, Nike athletes will wear Windrunner jackets and trousers made from 100% recycled polyester and nylon respectively. On their feet they’ll have Nike Air VaporMax 2020, constructed with recycled manufacturing material and precision-knit uppers for minimal waste.
Performance wise, the shoes that helped Eliud Kipchoge run a sub-two hour marathon, the Air Zoom Alphafly NEXT%, have gone from prototype to production and will debut on race days in Tokyo. The updated model looks sleek, high tech and downright mean. Featuring two new Nike Air Zoom pods, additional foam, an updated carbon fiber plate and an ultra-breathable upper – all adding up to improved cushioning and running economy— expect to see some rapid times, despite the heat.
You’ll also be pleased to hear that it’s not just the world’s best athletes getting a fancy new injection of kit, because Nike are also launching a new footwear collection called Space Hippie.
Made from scrap metal (or space junk, as Nike’s designers called it), every aspect of the collection has been designed with its environmental impact in mind. The shoes come out as having the smallest carbon footprint of any that Nike make. And if you think they’ve compromised on design because they’re environmentally friendly, think again. Woven sock uppers and contrasting pull-tags, with a speckled sole unit make these new additions really pop. “Eco-friendly but make it streetwear.”
The Space Hippie collection launches this spring and the rest, you’ll have to wait until the games for. Roll on July.