The summer months can feel like time lost in the wilderness if you’re a football fan. Unless there’s a World Cup or other major tournament on, you’re left scrabbling around in the dirt for any meaningful scrap of information that you can argue about online until pre-season starts.
So, with that in mind…
Nike has been confirmed as the most popular kit manufacturer across football clubs in both the first and second tier in England, Italy, Spain, France, Germany and Portugal.
Kit sponsorship is a lucrative business in football, with some of the biggest brands in the world fightiong over where they can put their stripes.
And while certain brands come and go – yeah Asics and Hummel, we’re talking about you – the big two of Nike and Adidas remain a constant. The only question is, who’s best?
Well, according to IQUII Sport’s European Football Club Report, Nike have topped the list as the most popular brand across the 237 clubs involved, with the Swoosh making up for 15.61 percent of the market.
In The Premier League, Nike is the kit maker for champions Manchester City, Tottenham Hotspur, Chelsea and Brighton and Hove Albion – with the deal with Chelsea alone thought to be worth a staggering 900m.
They also have big deals with some of the biggest sides in Europe and, only this week, released the new Inter away jersey that became an instant classic. Other than that, a roster of Barcelona, Athletico Madrid and PSG – the latter making some serious style swerves already this year with the collab with the Jordan Brand – has the upper echelons of European football fairly well covered.
Second on the list was, unsurprisingly, Adidas, holding deals with Juventus, Real Madrid, Bayern Munich, Benfica and Manchester United – Ole Gunnar Solskjær’s enjoying the business-end of a 750m deal.
It’s fair to say that the biggest shock on the entire list was number three, with Serie A making a big power play for Italian brand Macron, with Puma, Umbro and Kappa (seriously) following on.