Nike’s Olympics-Heavy Runway Show Was Fashion Week’s Best Hang

09 February 2020
Style, Fashion, 2020 Tokyo Olympic collection, New York, Nike, Virgil Abloh, Drake, Travis Scott
Image: Bennett Raglin / Getty Images

Travis Scott, Vince Staples, Virgil Abloh, Drake, Errolson Hugh, oh my!

Last night at Nike’s Olympic uniform unveiling, there were enough vibes in the venue to power a Flight Club store for an eternity. While nominally an event to show off the uniforms the most fine-tuned athletes in the world—and dressage competitors—will wear during this year’s summer Olympics, Nike pulled out all the stops to put on a blockbuster Fashion Week event. And as with any good fashion show, the front row was a space for superstars from across industries to mingle.

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Nike partners with so many notable figures—from the athletes, it dresses to the designers and rappers it collaborates with—that the star power at last night’s event was practically unmatched among Fashion Week events. There’s no greater proof of that than the #squad #pics posted by Alyx designer Matthew Williams after the show.

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@nike family

A post shared by Matthew M Williams (@matthewmwilliams) on

The third slide is Williams's Instagram Carousel masterpiece, his Fitstine Chapel, if you will: You’ll find (starting at the top left) Jacquemus designer Simon Porte Jacquemus, Acronym designer Errolson Hugh, Pigalle’s Stéphane Ashpool, the artist Tom Sachs, a small slice of Drake’s head, Ambush designer Yoon Ahn, Edison Chen, Fragment’s Hiroshi Fujiwara, G-Dragon, Rosalía, Martine Rose, Travis Scott, Virgil Abloh, and then finally Williams himself. Whew! If this doesn’t make you want to gather all your most stylish friends in an elevator immediately, then you clearly have no artistic sense for posting Big Pics with Big Fits to the ’Gram.

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Most interesting is that while almost everyone in the photo already has a Nike collab or partnership, others might be new to the family. Current fashion-world darling and Kardashian BFF Jacquemus particularly stands out. Williams, after all, did caption the photo “nike family.” Could a collaboration with the designer be on the way? (Jacquemus has appeared in a Nike advertisement but hasn’t designed anything in partnership with the Swoosh. A representative for Nike declined to comment on a potential collaboration with the designer, adding, "[We] will have to wait and see.") A family that eagerly adopts new members of this ilk this way is just one reason we’ve called Nike the biggest fashion brand in the world. And if this picture is any evidence, the brand isn’t slowing down anytime soon.


Via GQ