The debut menswear collection for Salvatore Ferragamo, under the creative direction of Paul Andrew, was set to the backdrop of the famed Fountain of Neptune, recently restored by the brand, and hosted during Pitti Uomo.
Entitled ‘Homecoming’, the collection explored and reinvented the traditional codes of menswear and sought to tell a story of life, rediscovery, wisdom and the individual identity of the Ferragamo man.
The collection mainly centers around a utilitarian theme in relaxed silhouettes, which allows for pragmatic dressing when travelling. Set in neutral tones, the collection speaks with lightness and soft tones with a raw, earthy feel.
Refusing to sacrifice comfort for fashion, Ferragamo’s spring ’20 collection builds on its history as a brand revered for it’s real life wearability and seeks to redefine the notion of old-school menswear.
Seated front row at the show were Hollywood’s freshest and youngest, with Cole Sprouse dressed in all Ferragamo, along with his brother. Stars of 13 Reasons Why, Tommy Dorfman and Alisha Boe were also in attendance, dressed in Ferragamo for the occasion.