Prada Donates Intensive Care Units To Italian Hospitals During Covid-19 Crisis

17 March 2020
Fashion, Coronavirus, Covid-19, Health, Coronavirus Outbreak, Italy, Milan Fashion Week, Miuccia Prada, LVMH, Prada
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With Italy second only to China with the number of infections, the coronavirus is placing incredible stress on the country’s health system

If the coronavirus has taught us anything, it’s that no one and no country is immune to the virus.

What originated in the Chinese city of Wuhan has since proliferated around the world, infecting people of all ages as government leaders and doctors work tirelessly to constrain the spread. Fashion weeks have been cancelled, music festivals rescheduled, and sporting events postponed.

France has ordered a lockdown and shut its once thriving museums and galleries, with Britain following suit. But in Italy, a country second only to China in the number of infections, those in every industry are being asked to do their part during this pandemic.

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As recently as Sunday, Italy reported 368 new deaths from the coronavirus outbreak in just 24 hours. The country’s death toll now stands at over 1,800, with the number of positive cases rising to eclipse 24,747 from 2,1,157 on the Saturday. As a result, the pandemic is placing incredible stress on the country’s health system, as hospitals are overrun and doctors are working around the clock to treat those infected. In a bid to help, Prada has donated intensive care units to three Milan hospitals to help patients suffering from COVID-19.

The Italian fashion house donated two entire intensive care and resuscitation units each to three of Milan’s biggest hospitals: San Raffaele, Sacco and Vittore Buzzi, with the latter being a children’s hospital.

In a statement, the company announced the donation, saying they had donated “two full units dedicated to intensive care and resuscitation” to the aforementioned hospitals in Milan.

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The fashion world has been rallying to help during this crisis – which, it should be said, can’t be underestimated. Aside from the great toll the coronavirus is taking on our own health, particularly amongst the elderly and vulnerable, it’s also devastating the economy, with casual workers the first to feel the effects during this time where closure of businesses and shops is inevitable.

Earlier this week, LVMH announced that its beauty factories would now dedicate their time to producing hand sanitiser, which they will distribute to French authorities free of charge. Meanwhile, Armani has donated around 1.25 million euros (approximately $2.2 million AUD) to be distributed among four of Italy’s busiest hospitals, including three in Milan and the Spallanzani hospital in Rome. Donatella Versace and her daughter have also made incredibly generous donations to intensive care departments at Italian hospitals.

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Versace said in a statement, “In times like this, it is important to be united and support however we can to help all those who are in the front lines, fighting every day to save hundreds of lives.”

She added: “Our hearts go out to all those who have been affected by this disease and to all the doctors and medical staff who have been working heroically non-stop in the past weeks in the effort to take care of our loved ones.”

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Via GQ Australia