Prada Wants You To Get To Work

13 January 2020
Style, Fashion, Prada, Milan Fashion Week, FW20, Menswear
A fresher, more surreal vision of workwear hit Prada’s runway for F/W 20

Milan men’s fashion week continued a resurgent few days with Prada’s FW20 show. And, as it has revealed itself on other runways this week, a modernistic take on masculinity was apparent on Miuccia Prada’s stage.

Read More: Street Style From Milan FW20

After the show, Ms. Prada said that, yes, the wild, chaotic state of the world – whether climate change, geopolitical tensions or complex gender relations – was in the back of the mind as she prepared this latest collection.

“I thought to give an indication that the only thing that makes me calm and optimistic is to give value to work… to give value to things that matter in your life and your work.”

Read More: Brioni Flexes a Tailoring Masterclass at Pitti Uomo

That vision of work was something colourful and subversive: something the brand’s show notes dubbed “anti-heroic masculinity”.

Maybe you’ll call these looks “techno-classicism” as the brand does – we think they could also be described as a breath of fresh air. Voluminous blazers, dotted with the brand’s now insta-recognisable shade of electric green, sat on top of chunky knits and a simple shirt and tie.

Read More: Jil Sander’s AW20 Collection Makes Tailoring Cosy

Bright red calf boots were worn over classically handsome charcoal suiting. Day pyjamas were paired with leather lace-ups and surrealist geometry.

Ultimately, in Ms Prada’s world, we can play any role we choose to – except that of the bore. And that, to us, is a world worth playing in.