Puma And Les Benjamins Team Up For A Collaboration Like No Other
It should come as no surprise that we at GQ love nothing more than to champion true talent. So when Puma and Les Benjamins revealed that they were collaborating on their first-ever collection to be released next month, we couldn’t wait to see what the fashion duo had up their sleeves.
Inspired by Les Benjamins-founder Bünyamin Aydin’s love for travel and photography, the collection titled “Journey of Discovery” takes artistic appreciation to the next level. Brooklyn photographer 13th Witness – real name Timothy McGurr, who unexpectedly discovered his Turkish origins through a DNA test – was commissioned to capture the collection.
The final campaign imagery is ultimately the result of what 13th Witness documents on his journey from Brooklyn to Istanbul. On his trip, he captures the fusion of Western street style with Turkish cultural tradition, and does so elegantly, fully realising the essence of the collection.
The collab, which drops April 6, sees Aydin’s reinterpretation of Puma silhouettes through rich colours and details referencing traditional Turkish carpets. The idea is to blend the athletic heritage of Puma with the Les Benjamins DNA, as is seen with the classic RS-0, Thunder Disc and Trailfox silhouettes.
The RS-0 Les Benjamins sneaker features a bold chunky sole that utilises Puma’s RS (Running System) cushioning technology on the midsole. The suede and knitted sock-constructed upper employs cross-stitch details that effortlessly blends the futuristic yet hand-made feel, as does the abstract rubberised eyestay and hiking inspired rope laces together with the bold 'Les Benjamins' branding.
The Thunder Disc Les Benjamins is a fashion-forward running shoe that consists of a breathable mesh upper, a premium suede cage and makes use of the iconic Puma Disc laceless technology. The chunky sole unit of colour-blocked TPU inserts and thick rubber outsole match flawlessly with the Turkish carpet print graphic on the Formstrip.
Other items include a unisex Puma x LB tracksuit, parka, windbreaker, hoodie, and T-shirt, as well as sportswear-inspired accessories such as a backpack, bum bag and cap.
The best part? You can expect another Puma and Les Benjamins drop later this year.
See more of the striking campaign images below.