After yesterday’s rumours around Raf Simons potentially moving to Prada set the fashion world alight, it appears that while not entirely accurate, there was some truth to the story.
According to a report by WWD, Simons looks set to move to Miu Miu, Prada’s sister label. He would then be moving to Prada Group, Prada’s parent company, but not take Miuccia Prada’s place at the eponymous label.
Popular fashion designer Raf Simons
is reportedly moving to partner with Prada. Raf was recently in a longterm partnership with Adidas since 2013, collaborating & releasing a variety of different sneakers together pic.twitter.com/flw3G02lde— Ovrnundr (@Ovrnundr) January 22, 2020
Simons and Miuccia Prada are said to be friends, with Raf having attended several of Miuccia Prada’s shows.
Simons, say industry insiders, has been apartment hunting in Milan, the city where Miu Miu recently moved their communication office.
If the move is completed, Simons could well bring back Miu Miu’s excellent menswear line that was mothballed back in 2008.
That would provide him with an opportunity to leave a real creative mark without disrupting the current great work being done at Prada.
However, after stints at Calvin Klein and Jil Sander, it is clear that Simons doesn’t enjoy using growth of a brand as the only marker of success.
Prada Group is a publicly listed company which means he would be answerable to shareholders, adding extra pressure to the designing of his collections. Fashion, after all, is a business as much as it is an art. Things can get tricky when the two worlds collide.
As for the original tweet and its eventual deletion that set this motion, as we said yesterday, there are plenty of reasons it might have been deleted. It appears that while not completely correct, it wasn’t a million miles from the truth.
If Simons were to complete a move in prompt fashion, it could mean that we would see a Miu Miu SS21 Menswear collection shown on a runway in Milan runway in June. However, less than six months to relaunch and produce a menswear collection would mean some serious sewing. Expect a FW22 show to be far more likely.