Riccardo Tisci’s Thomas Burberry Monogram Collection Finally Hits Dubai

26 June 2019
Style, Fashion, Burberry, Riccardo Tisci, The Dubai Mall
Burberry
The British brand introduces a new look under its chief creative officer, with an immersive pop-up store in The Dubai Mall now open

Since taking the helm of Burberry in March last year, the fashion house has seen a complete visual overhaul under Italian designer Tisci in an attempt to further position the heritage brand as a key industry player. And it seems to be working.

You’ve likely seen the release of the new monogram collection on Instagram, as Tisci continues to fully embrace the social age to promote his work. And we assume Burberry execs are just as pleased – the company was named the top digital brand in luxury fashion in 2017 by Exane BNP Paribas, and has been excelling in this department for a number of years.

Inspired by a 20th-century drawing from the company’s archives, Tisci – together with acclaimed art director and graphic designer Peter Saville – redesigned the monogram, which features the interlocking initials of the house’s founder Thomas Burberry. (We also kinda love that the “T” and “B” could easily stand for “Tisci’s Burberry”.)

The collection has already become easily recognisable (also in part thanks to its campaign star, Gigi Hadid): TB initials in Burberry beige and brown are splashed on items mixed with a distinct monogram strip in red, white, and black.

Just like everything else Tisci creates, the collection already feels like it’s one for the books.

The Thomas Burberry Monogram installation featuring ready-to-wear pieces and accessories is open until June 29 at The Dubai Mall’s Fashion Avenue.

Riccardo Tisci’s Thomas Burberry Monogram Collection Finally Hits Dubai

Riccardo Tisci’s Thomas Burberry Monogram Collection Finally Hits Dubai

Riccardo Tisci’s Thomas Burberry Monogram Collection Finally Hits Dubai