Since splitting from long-time partner Nike back in 2018, Roger Federer has largely chosen to forge his own path in ensuring his legacy as one of sport's most stylish ever figures. His collections with apparel brand Uniqlo have been understated and classically inspired, while his 2019 move to work developing cult running shoe brand On caught many people off guard.
That being said, Federer's timeless ability to fuse elements of old and new, managing to pull off heritage Wimbledon-ready looks and Met Gala-appropriate tuxes with approachable aplomb, has always been the key hallmark that's led to him being named GQ's most stylish man of the decade.
Bringing this ethos to life in sneaker form is the first Roger Federer signature shoe to emerge from the former World No. 1's partnership with the Swiss running brand — one that perhaps importantly is the Roger Federer signature shoe to boast real street-ready credentials.
The Tennis sneaker, dubbed simply 'The Roger', immediately evokes thoughts of other classic tennis-inspired silhouettes, from Adidas's Stan Smith to the Reebok Club C 85. Cleverly though, On have gone about tinkering under the hood to create a shoe that retains the dynamism and performance credentials to cater for elite tennis players in 2020, installing a high-performance sole and a plush inner sock construction that helps provide stability and comfort on the court.
A heavy focus on sustainability has also been implemented in the shoe's design. The upper of the shoe is crafted from Vegan leather to produce a classic, clean look without relying on resource-intensive animal-based materials. The signature CloudTec midsoles are also made from sustainable materials.
"I’m proud to be a part of the creation of THE ROGER," said Federer in a statement. "It's the most comfortable tennis-inspired sneaker you will ever wear."
On's rise to prominence in the running sphere has been almost unprecedented from a start-up brand in recent years. Founded in Zurich, Switzerland, On has flourished since 2010 to become a favourite of marathon runners and triathletes around the world, using materials and technology developed in the harsh arena of the Swiss alps.
The first 1,000 pairs of the ultra-clean kicks will be raffled off as limited-edition models at the price of $250 USD each, with The Roger's wider release to come further down the track. You can find out more at On Running's website.