Even in these uncertain times, one thing we can be sure of is that the legacy of American Psycho in popular culture remains significant. Despite being released to a rather lackluster box office opening, the film became something of a cult classic and regardless of the shocking themes and ultra-violent scenes, fans adored it.
Consequently, Patrick Bateman became a character that spawned countless memes, hilarious videos, and Halloween costumes. It’s not hard to see why, given that Christian Bale made the character one of the most stylish in film history. From the ripped six-pack to the tailored suits and impeccable grooming routine, Bateman was as much a terrifying persona on screen as he was an inspirational trendsetter off it.
Now, brand 424 are tapping into the legacy of Bateman and American Psycho to launch their new SS20 campaign. In the images released from the new collection, Patrick Bateman’s face is supplanted on a model wearing the label’s long overcoat decorated with a sketch of the Bateman coming after a woman with a chainsaw on the back. It’s a nod to the movie and the iconic character’s own overcoat he wore in the film.
Bateman features heavily in the brand’s new collection. There’s a white T-shirt adorned with a graphic of Bateman removing his facemask during his intricate skincare routine. Other items include a graphic top emblazoned with the word “INSANE” across the chest. There’s also a mock-neck pullover, matching workwear shirts and pants, and some distressed styles that round-out the collection, making it perfect for any and every wardrobe.
Our favourite pieces include the graphic t-shirts with the “INSANE” print across the chest, and the black jumpsuit that will have you turning heads wherever you go. The hooded zip-up also gets our tick of approval for coveted item from the collection, something you know will surely keep you warm and stylish this winter.
Shop the new collection from 424 at their website, fourtwofouronfairfax.com.