Spring-Summer 2020 Trend Explainer: The New Wave

11 March 2020
Fashion, New Wave, Louis Vuitton, Valentino, Dolce&Gabbana, Dior, Bottega Veneta, Hermes, Fendi
Images: Niquita Bento
Sorbet shades, animal print and relaxed tailoring: meet your new season cheat sheet

Meet the artist: Jody Paulsen

The Capetonian references modern realities in witty, eyepopping works

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Born and bred in Cape Town, artist Jody Paulsen finds inspiration in everything around him. But you’ll know him for his cartoonish, large-scale felt works that run a wild gamut of pop icon logos, food, caricatures, animals and phrases.

“I work on phrases with meaning,” says Paulsen. “Often I have something to say and meaning becomes very evident... I’ve worked with themes of masculinity, consumerism and even myself as the subject.”

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One of his latest projects includes a revamp to the central space at Neil Barrett’s huge Via Ceresio HQ in Milan. Based around a graffitied, psychedelic pop-print floor and a backdrop for his SS20 runway presentation, it quickly became a labour of love. “Neil was very particular about the graphics having a handmade feel in that collection,” says Paulsen. “I loved working on the knitwear patterns. Once made, they were abstracted digitally and the result was always pleasantly surprising.

“I’m starting this year with a solo presentation for MiArt in Milan in April,” says Paulsen. “I’ve been focusing on figurative collages, particularly portraits of edible people made out of fruit and vegetables,” he concludes, like it’s the most normal thing in the world.

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Washed Out

Jacket, t-shirt, shorts, boots, prices on request, Louis Vuitton

Pastels for spring – yes, indeed. It’s all about blissed-out blues, yellows, greens and, of course, pink – aim for warm weather subtlety. If you’re feeling brave, layer up your sorbet shades to your heart’s content.

The Kingpin

Shirt, necklace, trousers, sneakers, prices on request, Valentino

At first glance, it might look like your grandad’s old shirt, but it’s not. Once you’ve paired the new bowling shirt with a pair of slacks and some eye-catching sandals, you’ll get what we mean: a flex that will get a strike out of anybody in the vicinity.

Animal Instinct

Shirt, trousers, prices on request, Dolce&Gabbana

You’ve seen leopard print before, but not like this. The way to wear it? Head-to-toe. If you’re not so keen on the wild side, invest in a printed shirt or pair of trousers and wear them with a muted tone.

Coming of Beige

Jacket, trousers, sandals, prices on request, Dior Men

Neutral tones are one of the easiest ways to make a statement. When pulled off as a full look, it’s the kind of colour family that screams maximum impact, minimal effort. That’s the kind of style magic you can’t say no to.

Title Win

Jacket, shirt, shorts, shoes, prices on request, Bottega Veneta

Yeah, we’re down for the count on this one. Right now, it’s all about shorts that look like you’ve stepped out of the ring. A billowy shirt and eye-catching jacket will complete your look. Just add attitude...it packs a little punch y’know?

Getting Wavy

Shirt (over), shirt (under), trousers, sandals, prices on request, Hermès

Out: form-fitting looks. In: loose tailoring. You just can’t argue with the ease and breeze of a no-nonsense wavy fit. Pairing your baggy trousers with oversized wardrobe essentials is the secret to staying cool.

Jump to It

Jumpsuit, $2720, sneakers, $800, Fendi

Boiler suit, jumpsuit or overalls – call it whatever you want. It’s the best way to solve your don’t-know-what-to-wear conundrum and it doesn’t take much to pull off. Pro tip: pack your cool, lace up your high-tops and you’re off.

Photographer: Niquita Bento at Supernova Creative Management

Styling: Rusty Beukes

Talent: Jody Paulsen

Grooming: Justine Alexander

Junior Producer: Malaika Naik

Fashion Assistant: Luke Ruiters