The Best AW20 Looks From London Fashion Week’s Middle Eastern Designers

07 January 2020
Our edit of the best new designs from LFWM’s Middle Eastern talent

With three great Middle Eastern designers showing at London fashion Week Men’s, this is a great time for style in the Middle East.

Read More: The best street style from London Fashion Week Men's AW20

Qasimi returned to the catwalk with a triumphant show that spoke of hope, renewal and regeneration. Persian designer Paria Farzaneh’s show, staged as a wedding conducted in Farsi while people were fed locally baked Iranian pastries was a celebration of the ordinary human values.

Meanwhile, Saudi brand Pacifism continued to mix streetwear and tailoring with elegant results.

Here are our favourite looks from #LFWM Middle Eastern shows


Textures and silhouettes were broken up and rearranged with heavily shoulder-padded suits, and puffer coats worn over button down shirts. It felt natural and easy to wear but never lazy. Instead, it was elegant.

Paria Farzaneh

If there's a better example of the integration of Persian culture in the UK than a hand-printed Iranian patterned GORE TEX hooded jacket, we'd like to see it. On a day that could have been about anger, Farzaneh's show was about peace.


PACIFISM make clothes you want to wear right away, like this sheepskin trimmed bomber. It's elevated streetwear, the kind that keeps you smart enough to gain entry to any club, with minimal effort. And that's a plus in our book.