Forget New York and Paris for a minute. Yesterday, all eyes were on Cupertino, California. (Translation for those who don’t speak Apple: Yes, Cupertino is a real place in Silicon Valley. It’s the city best-known – to tech geeks, at least – for being the home of Apple HQ.)
In case you missed it, the American tech giant held an Apple Event – with a surprise appearance by the queen of all media, Oprah Winfrey, of course – where it announced a number of really cool innovations that are actually worth getting amped about.
But as excited as we are about the titanium credit card and subscription news and magazine service, it was the street style moments before the actual event that caught our attention. Think about it: when last can you recall a non-fashion industry event serving us some really great style inspo?
Well, we think yesterday delivered, and now we hope more tech tycoons are taking notes. Can we please finally replace the Silicon Valley uniform of just tees, hoodies, jeans and dull sneakers with more individual style fits? No need to treat it like a red carpet, but some effort goes a long way.
Besides, if publicity for your product is what you’re after, it doesn’t hurt to appeal to the millions of fashion folk – who likely love what you’re offering anyway – to show up and shine a spotlight on an event that you’re investing so much time, effort and money into.
So, here are some of the freshest Apple Event street style looks (yes, we’re making it a thing) that had the people of Cupertino doing a double take.
Lastly, it's worth mentioning that the fashion wasn’t restricted to the outside arrivals only. There were some serious style swerves on stage, too. And by Apple employees no less. Just check out designer Wyatt Mitchell's cream-coloured boiler suit that he rocked with Off White x Converse All-Stars.
This is the tech-meets-fashion mashup we're here for.
Oliver Jeffers (Michael Short/Getty Images)
Leslie Odom Jr. (Michael Short/Getty Images)
Joel Kinnaman (Michael Short/Getty Images)
Chris Evans (Noah Berger/AFP/Getty Images)
Wyatt Mitchell (Apple)
Kumail Nanjiani (Michael Short/Getty Images)
Jason Momoa with Alfre Woodard (Noah Berger/AFP/Getty Images)