The Biggest Grooming Trends In 2020 Menswear

15 January 2020
Style, Fashion, Grooming, Milan Fashion Week

Direct from the menswear shows in Milan and Paris: the biggest grooming trends to have come out of the AW20 season thus far

Every season the world’s fashion press and buying contingents decamp to Milan, Paris and New York to take in all the new wares from the world’s most important designers.

And although the clothes on show are the things we spend the majority of our time focusing on (clothes, and from where we can source our next meal) there are also plenty of big grooming moments that catch our collective attention too.

Herewith, a few of the key grooming trends I’ve noticed for Autumn/Winter 2020 so you can start trying them out right now.

The royal parting

Perhaps it’s something to do with the recent royal rumpus, but many of the designers in Milan seemed to pay homage to the noble hairstyles of old (perhaps yearning for simpler, less constitutionally shaky times) in their shows. At Alexander McQueen, Sarah Burton sent out her models not only wearing pin-sharp military tailoring, but the models also had their hair parted at the side and gelled down tight. The look was similar at Canali and Ralph Lauren, while at Dolce things were a little on the looser side. When it comes to getting this haircut yourself you need to ask for a classic short back and sides with a little length left in the fringe. Product-wise, opt for something that maintains hold while affording the hair a wet, glossy look. As GQ Style’s Senior Fashion Editor Gary Armstrong so succinctly put it, “Gel is back.”

The Mia Farrow

As ever, Prada has led the charge in the trend stakes this season – and not just in terms of tops and trousers. The look on Mrs P’s runway for AW20 was very Mia Farrow in Rosemary’s Baby, with closely cropped elfin cuts aplenty. The look was similar at Dsquared2 and Fendi. This style of cut looks best on oval or rectangular head shapes and should only be attempted by those with even features. This is also not a look to go for if your hair is too fine or, indeed, too coarse – a few days left between washes will help the style keep its shape.

The shaggy down do

Though smarter looks dominated (presumably to match the tailoring-focused mood of the season), there were also a plethora of beach bum styles on show at the likes of Tod’s, MSGM and Zegna. To achieve the shaggy down do you of course need to grow your hair and apply plenty of sea salt spray when blow-drying to add texture and crunch to the look. This kind of cut suits most face shapes, but be prepared to keep your hair very clean as even the slightest hint of grease will undo the shaggy-chic intention of the look.


Via British GQ