Time and trends wait for no man, and if you’re not up on what’s going down in Milan, Paris, New York and London it can be tough to stay ahead of the freshest menswear trends. The good news is that The Dubai Mall X GQ Fashion Island can help you with that. Just classify it as bit of intel you can pick up on any shopping trip that will stand you in good stead for the season.
Found close to The Dubai Mall’s Grand Atrium, one island and eight looks is all it takes to discover the men’s collections that matter, edited for you exclusively by GQ Middle East’s Style Editor, Rusty Beukes.
Over the course of the month, the island will feature four edits of the season’s biggest trends (military, bold colours, leather, and puffer jackets), forming a cohesive style plan that combines online advice and a real-world shopping experience with the latest trends from Fashion Avenue at The Dubai Mall.
Be sure to stick around for catwalk shows that will run from September 26 to 28, and, while you’re there, take advantage of the Personal Shopper Lounge – complete with complimentary drinks, chauffeur buggy to each store and free delivery service. Just shop the look and then wait for it to arrive on your doorstep.
But let’s be clear, we’re not one to simply show you a look then leave you to your own devices. Make sure you head to GQMiddleEast.com over the course of the month to learn which designers have gone big on coats and hard on accessories, plus how to make each one work for you.
All that’s really left for you to do is go shopping.