The Five Strongest Looks From The Autumn/Winter 2020 Milan Catwalks

16 January 2020
Style, Fashion, Milan Fashion Week, Designer, Catwalk, Autumn/Winter 2020, Milan, Fendi, Gucci, Giorgio Armani, MSGM, Ermenegildo Zegna
Designers in Milan hit refresh on traditional menswear codes

To kickstart the next era of decade-defining style, the Italian fashion capital went all out. This season proves it’s still possible to live la dolce vita (did we expect any less?) without being culturally tone deaf.

Read More: Street Style From Day 3 of Milan Fashion Week


Following a strong spring/summer 2020 show, creative director Silvia Venturini Fendi’s collection was superbly solid and wearable, especially in a period heavily dominated by tech. But it’s this signature Fendi yellow suit and the monogrammed stomping boots that stand the test of time for us. Styled with a mini box bag, Fendi also got in on the itty-bitty accessories trend.


Alessandro Michele marked five years at the helm of Gucci – as well as a return to stand-alone men’s shows at the Italian fashion house – with a collection both dedicated to childhood nostalgia and one that tackles toxic masculinity. Silhouettes were typically soft but this season incorporated more feminine design elements like cropped tops and sweaters, with colours and prints also much gentler. Add an animal brooch detail and you have a winner.

Watch Here: The Gucci Fall Winter 2020 Men's Fashion Show

Giorgio Armani

A collection built around screens of snowstorms felt appropriate for Armani’s opening capsule collection of skiwear looks. But that’s not to say that the designer has forgotten about the impending apocalypse – not to worry, these are clothes for that too. Yet it’s the more relaxed and cosy outfits that followed that really got us amped for winter dressing. Like many in Milan, the king of classics opted for less street and more chic. Case in point: this loose-fitting red and navy ensemble.


The Milanese brand founded in 2009 by Massimo Giorgetti took a very dark turn this season – and boy do we like it. MSGM’s creative director is known for his playful pieces infused with plenty of prints and saturated colours, so what better way to throw out the rulebook by collaborating with Italian horror film director Dario Argento? MSGM’s positive design aesthetic together with Argento’s haunting visual style resulted in perfectly juxtaposed creations, like a fun fuchsia coat paired with a black cap featuring the inscription: “Fairy tales are full of terrifying things”.

Ermenegildo Zegna

This is artistic director Alessandro Sartori’s precision tailoring at its finest. It’s a return to elegant attire that – blended seamlessly with just the right amount of street – we can totally get behind. We’ll leave it at that.