Streetwear is a clothing sub-culture that demands your full attention. To keep up with the latest drop dates and myriad collaborations requires more than just a casual interest. Easier said than done if your love of sneakers is anything less than an obsession.
This barrier to entry makes it tricky to know whether what you’re about to buy is actually worth copping or dropping. The difference between something collectible and forgettable is often subjective. Speak to any considered collector and will tell you to buy what you love as there’s very little reward in buying what you think will be popular.
With that in mind, GQ Middle East’s style editor Rusty Beukes dropped into Sole DXB last weekend to check out the selection of brands available at the Stadium Goods at Farfetch store. Housed under the Farfetch name but curated by Stadium Goods, the streetwear site that allows you to buy rare sneakers, they bought special edition Nike, Adidas, New Balance and Supreme gear to the show.
Find out what Rusty chose in our exclusive video.
Alongside performaces by Wu Tang Clan, Black Star and Rico Nasty, Sole DXB featured talks by Lee Scratch Perry and Talib Kweli of Black Star. There was also a first time appearance from d3 Marketplace, a new format that allows breajthrough brands to exhibit at the festival.