Unveiled earlier last month, the collaboration collection between Levi’s and Nintendo is now available to buy in the UAE.
A collab’ that hit the nail right on the head, nothing truly reminds us of our youth like a pair of Levi's jeans and a Nintendo.
The streetwear-inspired pieces put Mario and his gang including Luigi, Yoshi, and Princess Peach front and centre. The collection features denim, tees, hoodies, and accessories in saturated colours and graphics.
While Super Mario has been a plumber, sportsman, doctor and a gentleman kart racer amongst other things, we'd also like to think he has always been a style icon in his own right. Not many of us can pull off a denim dungaree quite the way that Mario does.
Jonathan Cheung, Senior Vice President of Design Innovation at Levi Strauss & Co. said:
“Shigeru Miyamoto is my design hero. The combination of retro cuteness, sense of humour and fun has been an inspiration. I’m convinced that playing Super Mario increases creativity and imagination.”
You can find Super Mario details like gold coin graphics peeking out of jean coin pockets, mushrooms and stars on Levi’s back patches, Levi’s tabs in special colours with vintage video game-inspired font, and shank buttons in red, blue, green, and yellow.
On a 501 '93, there’s also a special ‘POWER UP’ custom selvedge on the cuff, and a print of Mario himself running around the inside waistband.
Our favourite pieces here at GQME HQ have to be the Super Mario printed trucker and the dungarees. Nostalgia has never looked this good.
For all the Super Mario fans in the UAE, Levi’s x Nintendo collaboration is now available at 6th Street.