The Saint Laurent Men’s SS21 Collection Is A Global Wanderer’s Dream
Earlier this year French giant Saint Laurent announced that it will cancel its participation in fashion weeks going forward, a statement that set a precedent for other luxury brands. Instead, the maison will follow its own fashion schedule, taking things at its own pace.
Just a few days ago, the brand announced that the annual menswear collection will be revealed on September 9, through its digital platforms, along with a teaser video of a man running on what looks like the roof of the grand Paris monument Sacré Coeur, in the city’s Montmartre district.
What was set to be the brand’s glorious return after the pandemic was exactly that: glorious.
The SS21 collection wasn’t just a ‘digital show’. Creative director Anthony Vaccarello curated an immersive, multi-medium experience which combined both virtual and physical elements of the brand, keeping his obsession with travel in tact.
Leading up to the final presentation, the micro-site hosted teasers in the form of street posters, hidden stickers, photo walls and billboards all drenched in dusty pinks and deep blues which posed the question, could the new Saint Laurent collection be colouful? They could have fooled us.
The collection was presented in a video format of men freerunning across rooftops overlooking the skies and architecture of Paris, New York and Beijing wearing the kind of boyish, lanky and current rendering of clothes that Yves Saint Laurent himself might have favoured – a nonchalant mood with extreme taste in details.
Carefree printed shirts, lattice lacing shoes, ankle-baring trousers and stand-out landscape woven knits were the highlights. It’s the pairing of impeccably tailored Mick Jagger inspired silhouettes with non-fussy dressing in the shape of worn-in denim which grabs our attention. It makes for a dreamy summer wardrobe, wherever you are in the world.