The Men Of The Year awards is just around the corner. To bring you closer to the action we've spoken to the people behind the scenes who make the magic happen. It could be repairing the damage of a terrible hair cut or trying to find suits at 4am; there's nothing they won't do.
Keanoush Zargham, GQ's Fashion Editor and the man behind some of our most iconic fashion shoots, gives us the inside track on getting people red-carpet-ready.
GQ:Is being a stylist really as glamorous as people think?
No. I sometimes send emails at 4 o'clock in the morning, and you’re always on. The online time it is glamorous is when you get to a fashion week.
GQ:What’s the most challenging thing about your job, presumably you have to be great at managing egos?
You have to assume you know who they are having never met them and try and find a way to reflect their personality but elevate that too. And find things that fit them.
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New @gqmiddleeast July/August cover featuring @uncle_jezzy in @ysl by @anthonyvaccarello - photo @peggysirota - styling @keanoushdarosa - hair @matthewstylist - makeup @ninareminder - art direction @lorettadegoede - words @thisisnagy - and thanks to my amazing fashion assistant @sisa.limpson
GQ:Can you explain what a stylist can do that a regular person can’t?
I think the biggest difference is having access to every single luxury brand in the world. Also having the knowledge to create a way of dressing that will suit them. I always look at their Instagram and watch interviews and then use that information to find out what they’re about.
GQ:What’s the one thing you can put anyone in and they’ll look good
Everyone has to look good in a Tom Ford suit.
GQ:What do people regularly get wrong when dressing up for an event?
Being too conservative. Fashion is meant to be joyful and fun. And I think you have to find ways of getting out of that black tie mould and making it more interesting. Lots of people stick to a plain tux with a cumabund, bow tie and brogues. I think that’s the most boring thing in the world. Right now, with the way fashion is going, men should take more risks.
GQ:If you could give everyone in the world one piece of style advice, what would it be?
You have to know how to dress for your personality. The thing most people get wrong is that if they’re a timid person they can’t wear something too crazy. You can sometimes see that the clothes wear them. Obviously knowing you height and sizes is important too.
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First ever digital cover @gqmiddleeast February 2019 with @theconfusedarab in @givenchyofficial - photo @prodantzoulis - styling @keanoushdarosa - grooming @ania.poniatowska @mmgartists - fashion assistant @chrissiemckenna - special thanks to the team at @ooroyalmirage for the beautiful location
GQ:Who do you think is the best dressed man in the world at the moment?
My style icon is Mick Jagger and Harry Styles. I love Lenny Kravitz. He has incredible style, Rami Malek. I love how Harry Styles takes so many risks. I love Rmai Malek because he sticks to dark tones and he looks cool whatever he wears.
GQ:Could you give us an example of someone who’s been difficult to dress?
I styled someone and arranged the most beautiful clothes but they refused to even try them on. So that was difficult. A lot of people don’t like to put their trust in a stylist but we know what we're doing.
GQ:And who would you like to style?
My dream would be Brad Pitt. I’d put him in a Ralph Lauren Purple Label Suit.