Where there is a trend, there is money. And when it comes to sneakers, those at the top are certainly cashing in on our penchant for limited-edition releases and the latest drops.
The sneaker craze may be well into its heyday at the moment, but it's still showing no sign of slowing down, with their universal appeal once again spurring a year-on-year growth in sales. But with a constant barrage of new models, colourways and collaborations, it's always tricky to discern between simple hype and a design.
Once again, NPD footwear industry analyst Matt Powell has released his report on athletic footwear performance over the course of the last year, naming and highlighting the best-selling sneakers of 2019.
As is often the case, the list includes some notable mentions and the regular sneaker heavyweights like Nike, adidas, Converse and Vans.
The Swoosh once again dominates, taking all three slots with the Air Max 270, a futuristic, retro-inspired runner with a focus on comfort, taking first place for the first time, followed by the ever-popular Air Force 1 low. The Rebel Sport special Nike Tanjun, which was the top-selling overall shoe for the two years prior, slipped to third.
Last year's surprise packet — YEEZY — consolidated and improved upon its debut in the list. The YEEZY Boost 350 V2 was the sixth-highest-selling sneaker of 2019, generating Kanye himself an absolute mint in the process.
Check out the full list of best-selling sneakers of the last year below. Also be sure to check out our run-down on the sustainable sneaker brands you need to know about.
10. Air Jordan 11 Retro
9. Nike Air Max 97
8. Converse Chuck Taylor OX Low
7. Vans Ward
6. Adidas YEEZY BOOST 350 V2
5. Air Jordan 4 Retro
4. Adidas NMD R1
3. Nike Tanjun
2. Nike Air Force 1 Low
1. Nike Air Max 270