When you think of Fendi you probably think of Karl Lagerfeld's uber chic, fur-heavy collections. Or you might think of Nicki Minaj, who not only has a song dedicated to the brand, but also has a bold collaborative "Fendi Prints" capsule collection. Or, perhaps, like us, you think of Silvia Venturini Fendi's Baguette bag.
Rising to popularity in the noughties, the Baguette bag is to Fendi what the Birkin is to Hermès or what 1953 horse bit leather loafers are to Gucci. The Baguette is the Roman brand's emblematic product and has secured fans around the world, from Sarah Jessica Parker to Gen-Z representatives such as Gully Guy Leo (you know, the guy who wears head-to-toe Supreme and attends Kim Jones' Dior shows).
Now a mainstay in both the men's and women's seasonal collections, the Baguette bag comes in an array of hues, from Coca-Cola scarlet nylon and an all-over double F monogram design to a shearling iteration for Autumn/Winter 2019. And now the house is introducing the smelly baguette and it isn't anything to do with the one you've had sat on your desk since Monday.
The scented Baguette now exists thanks to a Fendi hook-up with LVMH-owned Maison Francis Kurkdjian. The chick-yellow bag has been crafted with a scented selleria leather, which itself is infused with a gender-neutral fragrance created by Kurkdjian. To do this, a few drops of the perfume was deposited on to a coloured film, dried, exposed to light and finally added to the development baths where leather is traditionally made. "I modernised a technique invented by 12th century master glove maker-perfumers, successfully bringing it back to life," explains Kurkdjian.
"There is a musky accord, there is a leathery note, which is not made of leather. Leather is usually smoky or dirty, but this is not the case. The two notes that I have combined together to create this are an extraction and a twist of a product called labdanum, a Mediterranean plant that smells a bit resinous and that has that depth. I also used an essential oil called styrax, which is very important for the leathery note. There is also a trace of may rose from Grasse and pure absolute vanilla. It smells like the vanilla bean, which is kind of leathery – vanilla bean has a leather twist."
A bag that quite literally looks as good as it smells, the scented Baguette comes in three sizes, each coming with 5ml of the fragrance.
Available from $620 at fendi.com